Search engine optimisation (SEO) is a long-term online marketing strategy.
But, for a small business owner, is it really feasible to fork out hundreds, or thousands of dollars for something which takes so long to see results?
SEO is intangible. You only understand its value and importance to your business when you see how much it can impact your business.
The fact is, you need to be regularly working on your SEO to see return-on-investment results. Which takes time and it costs cold hard cash.
So that got me thinking, even though the big rewards come over time, is there anything to look forward to in the interim?
It’s this ‘interim SEO value’ that sometimes gets forgotten about when we are so heavily focused on ‘getting to number 1 on Google’ or having a million dollar profit in our bank account by next week.
“Rome was not built in a day.” – John Heywood
On my SEO pricing page, I mention that Google says it takes 4-12 months to see the potential benefit of SEO. So, the question is, what SEO results and/or benefits can you look forward to in the meantime?
1. Impressive first impressions
Most initial SEO audits and projects, will involve reviewing metadata and optimising it (if it doesn’t, then perhaps you need to look for a new SEO consultant!).
Metadata is how you appear in the search result pages (SERPs). It is the first thing people see of your website. So it makes sense to make those first impressions count right?
Your SEO specialist should aim to update your metadata across your key landing pages (and all other pages if time permits) as soon as the keyword research is signed off. Once the updates are made, it is really up to Google to decide when to show the updates. From my experience it takes about a week. There are some ways to get Google’s eyes on the changes faster, your SEO guru should know all about those 😉
A lot of your results may not be seen just yet if you’ve only just started SEO. However, if anyone searches your brand name, they’ll definitely see how great you look on the search result pages.
Bonus tip: It pays to search your business name every so often to see what is showing up on the first page of Google. Ideally you want not just your website showing, but all/the majority of results on the first page to be connected to your business. See point 7 for more info.
2. Content for sharing on social media
Part of any great SEO strategy should involve content writing and strategy. The beauty with content is that if you put the time and effort in to make it high quality and evergreen, then it can benefit your website and business for many years down the track.
In the short-term, it provides great content for you to share across your social media channels.
Every blog post you write on your website should have the aim of enticing the reader to like, comment and/or share it. The more content you can do like this, the more it will benefit you in the long run. But don’t get sucked into the trap of creating content just because, it needs to be published for a reason.
3. Content to save you time
There is one particular example I want to mention here.
When I was first getting to know a client pre-signup, I had a certain frustration with their website. I wanted to see a specific category of hampers which had only local products in. As I couldn’t locate this on the website, I tweeted the business who emailed me a list.
After the client signed up with my agency at the time. One of my first content suggestions was to create a page for hampers with only local products in. The funny thing is, the owner said she got that question quite regularly. Now all she needs to do is send the link through if anyone asks.
Therefore the content is saving time for the business owner. Plus it’s also making that information readily available on the website so people can get answers quickly.
The more information you can give on your website, particularly answering those frequently asked questions, the quicker you’ll convert customers.
4. Avoid missed customers
During that first stage of your SEO project, your specialist will analyse your site from a technical standpoint. It’s during this audit your SEO consultant should uncover quick wins like broken links, if buttons aren’t working or gasp, someone can’t make a purchase because the shopping cart isn’t working.
A technical SEO audit will bring your website up to scratch and it could save potential customers from making that split decision to leave your website and go shop elsewhere.
5. Increase returning visitors
SEO isn’t just about getting people to your website. It’s about making it a place that people want to visit again and again. It’s a place that’s easy to move around and find the information they need.
By completing an SEO content and technical audit during that first month after you sign up with an SEO company, you’ll have a bunch of suggestions on how to make your website a place people want to come back to.
6. Another brand ambassador
Any supplier or partner your business aligns with should have similar values to you. These make the best types of relationships and also provide the best word-of-mouth recommendations for your business.
When you partner with an SEO consultant, they should understand your business and believe in it. As a result, you’ll have a walking, talking brand ambassador on your hands.
I have been lucky in my SEO career to work with some amazing businesses. They have fantastic products/services, awesome customer service and are genuinely great people.
As a result of this, if you ever need a financial planning company in Perth, I know exactly who I will recommend. Or if your looking for a tour in Broome, I have a top recommendation for that too!
7. Stronger digital presence
Business listings should be looked at within the first few months of working on your SEO. By this I mean, your Google Maps listing, Bing Places and key business directories like Yelp, True Local, YellowPages, etc.
By adding your business to these directories you’ll:
Increase the touch points for your business
Start to dominate the first page of the search results when someone searches your business name
Improve your local reach (Google likes to show businesses close to where the searcher is)
Most listings will be active within 2-4 weeks to help you start reaping the benefits.
8. The extras
Firstly, I cannot promise this from every SEO consultant, but I do know there are some of us out there.
Your SEO manager should be an extension of your team, they should provide suggestions and opinions based on their experience, even if its not directly related to their speciality.
For example, I have a Bachelor of Communications Degree, majoring in Public Relations. I have travelled all over the world, including working in New Zealand, Thailand, Dubai and Australia. Plus I run a wine blog that attracts over 500 visits a day and has a social media following upwards of 20,000.
I believe in good karma. The more I can help you, and your business grow/meet its goals, the more valuable my skills are to your business.
SEO doesn’t have to be completely intangible. Yes the goal is to move up the ranks and have plenty of converting traffic to your website. But there are plenty of valuable and tangible wins along the way for small business owners.
It’s just like having children. The end goal is to see them grown up and be happy, but along the way, there are all those wonderful memories you’ll have forever. From that first butterfly feet painting to that principle’s award they win at school.
Yes we all want return on investment. But sometimes it’s not all about the cold hard cash. It’s also about enjoying the little perks along the way. Despite how small they may seem in the big picture, you never know what they may lead to.
Casey is an absolute delight to work with. We've seen incredible results across our SEO and Google Ads, and would definitely recommend Grand Cru Digital. Casey really goes over and above for her clients. Thank you, Casey!
GLOW AND GIFTS
01:29 05 Oct 20
Casey is amazing!!1 month of working with her and I know it's going to be a successful partnership with her looking after our SEO. The communication is second to none and she always has answers for my (many) questions.The results from our first month working together have made me so excited to continue working with her, but also excited for the future SEO achievements I know the website will (now) make.Thank you so much Casey! You're a gem!
04:41 05 Aug 20
As a small family run online business, we have worked alongside Casey for many years and cannot speak highly enough of the service that she provides. This lady and her skill set are the reason we can sleep easier at night, knowing that our online presence is in the hands of someone so professional and personable, who gives 100% to what she does and has the results to show for it!
18:36 24 Jun 20
Awesoma and educational posts, nice personality <3
12:52 17 Jun 20
Although I have not yet used Casey's expert services, she is my go-to for knowledge, advice and SEO tips. She not only is amazing at what she does, she really knows how to run a good business.
05:12 08 May 20
Casey has been looking after my SME business SEO for more than 4 years, and I could not be happier with her efforts. She has been instrumental in growing our business, which she has come to know very well. She is on target with her suggestions, thoughts and ideas for us to continue to grow our online presence and we could not operate in the digital age without her expertise. Having Casey work 'side by side' with my business, allows me the time to get on with the business without the day to day time and worry of SEO. As far as I am concerned, Casey is an absolute star!
08:25 12 Feb 20
Casey is just the best. She always goes above and beyond and has helped me more times than I can count. The results I've seen since we've in the past year can be directly attributed to her efforts. She's a rock star. Highly highly recommend.
23:34 02 Jan 20
Casey is AMAZING. She always goes above and beyond what is asked for, she is super friendly and efficient. She has helped me set up google ads/analytics for my business and actually helped make sense of it all (not an easy task).
04:09 23 Dec 19
Working with Casey from Grand Cru Digital has been fantastic in continuing to enhance my on-line presence. Casey is innovative, knowledgeable, enthusiastic and incredibly efficient !
04:12 06 Dec 19
I originally came into contact with Casey through her blog the Travelling Corkscrew. Casey has been a great supporter of our businesses and has over the last several month given me lots of complimentary snippets of information that have greatly helped us improve our business, web presence and social media content. Casey is also just a really, really nice person! Looking for useful & meaning information give her a follow! You won't regret it. Kind regards Karen Civello @MrMustangHire and @MsMu5tang
09:17 24 Nov 19
Casey is a lifesaver! She's helped me on a couple of occasions now where my SEO needed a little TLC - she's thorough, detailed and super smart, and she absolutely knows Google inside out. Plus she's also the nicest person you will ever work with! If you have a small business I would highly recommend Casey as your SEO and Google Ads manager!
Clare Wood Coach
04:03 18 Nov 19
Casey is absolutely fantastic! She is knowledgeable and very thorough in her approach and really goes above and beyond. And she does it in a really friendly manner! I highly recommend Grand Cru Digital
05:12 04 Nov 19
So very happy with Casey's services for SEO on our new webpage. Casey went above and beyond to deliver us with the right targets for our audience and worked seamlessly between our project manager and website teams. We highly recommend Grand Cru Digital for all your SEO needs.
05:00 18 Sep 19
Very happy with Grand Cru Digital, so refreshing dealing with someone like Casey who is constantly proactive and creative to benefit your on line presence.
01:51 08 Aug 19
Casey at Grand Cru Digital is amazing! Efficient, effective and also friendly. Everything is executed promptly, results are shown and explained, accurate timeframes are advised and all done in a professional and caring manner. Thank you.
10:48 05 Aug 19
Casey is awesome! She knows her stuff and is a dream to work with! Highly recommend her services!
04:23 18 Jun 19
I highly recommend working with Casey if you need assistance with SEO & Google Adword campaigns. She was great to work with and knows her stuff. We are already seeing terrific results with my businesses online presence and brand awareness and l look forward to seeing this grow. I have learnt alot about SEO & Analytics in my time working with Casey which will be hugely benefitial...Thank you Casey you are a star!
03:47 13 May 19
Oh my god this women is seriously amazing! Thank you Casey for being such a pleasure to work with. Casey knows exactly what she is doing and was very happy to explain to me as if she was explaining it to a 5 year old haha cause I was way out of my depth. I'm so glad I paid for a service that was able to take control, give me exactly what I wanted and take away the stress. The extra bonus is how lovely Casey is and always willing to go the extra mile. Thanks Casey x
10:50 22 Apr 19
Casey has been wonderful to work with. She held our hand every step of the way and gave us so much information to manage our Google listing. With her knowledge and support we have managed to increase our online presence in an new location that we have been targeting. We couldn't recommend Grand Cru Digital highly enough. Thanks Casey!
00:06 27 Oct 18
Casey was a dream to work with - really efficient, incredibly informative. Huge relief to deal with someone competent in this area. Highly recommend! Thanks Casey!
Budget Self Pack Containers Info
04:15 26 Oct 18
Casey at Grand Cru Digital is extremely knowledgeable and experienced in providing SEO and online marketing support. She is brilliant to work with - she responds quickly to all queries and always provides well thought out strategies and suggestions. We have seen a marked increase in traffic to our site since having Casey advising us and her services are excellent value for money. We would highly recommend her to anyone wanting to improve their online presence.
02:18 25 Oct 18
Grand Cru Digital is fantastic to work with. Casey is pro-active, results driven and always making valuable suggestions to improve leads and traffic to our business. An excellent company to work with.
Clarity Essential Wellness
07:08 29 Aug 18
I didn't even know SEO existed till I spoke with Casey. A friend passed her detail on to me. After talking for about a minute I knew this girl was onto it. Casey explained the ins and outs of what she does and why I needed it. Honestly I had no idea about half of what she was saying, haha, but trusted her instantly. And that was one of the best decisions I made. This girl has opened my eyes to the world of GOOGLE. Casey works so hard behind the scenes to make sure everything is spot on. I cant thank her enough. She has quickly become someone I respect wholeheartedly but more importantly a great friend. I cant wait to see what she has in store next
01:36 30 Jun 18
Casey is very generous with her knowledge, extremely helpful and her customer service is second to none! Highly recommend for small businesses who want a personalised approach.
06:23 04 Jun 18
I hit a big problem with the traffic on my website, and every SEO specialist I spoke with wanted to sell me a big support package, whilst I felt I had a fire I needed to put out first. Casey suggested an SEO audit, and uncovered so much useful information in such a short space of time, and got everything back on track. She knows her stuff and was brilliant to work with.
Cat Haven WA
06:15 31 May 18
Casey from Grand Cru is efficient and so helpful! She helped us optimize our website at Cat Haven and walked us through what everything meant and how to complete each stage, resulting in a highly optimized site. She was also able to help apply for our Google Adwords grant and apply the grant so we now have our site showing right at the top of Google search pages. Fantastic service, great result -so happy and highly recommend.
Renee Brown Brown
02:51 31 May 18
Casey is terrific at what she does, one quick audit, and we were ranking organically on first page ! No google ad spend (yet- we might do that later) we couldn’t be more pleased.We are ranking higher than some of the “big boys” in our market.Thanks Casey!
06:03 15 May 18
Casey from Grand Cru Digital is amazing! Her expert knowledge of SEO and GOOGLE is second to none! Casey helps you to grow your business online, whilst providing a personalised service you can trust! Thanks Casey for all your help! I have loved having you as my new online marketing specialist!