So the question is, how exactly can you get your business on Google maps? Well, seeing as we have just been through the process for Grand Cru Digital’s SEO set-up, we thought we’d run you through the exact steps we took.
How to add/claim your Google Maps listing
If you’re business is new, then you’ll probably need to add your listing for the first time. If your business is established, then you will simply need to ‘claim’ it so that you own it and can edit it.
You can do this process on either a desktop computer or a mobile device.
Simply navigate to Google My Business and click ‘Start Now’. You will need a Google account to do this. Don’t worry, if you don’t have one yet, as you’ll be guided through the process by Google.
Next you’ll be asked a series of questions. These will include:
– Your real world business name
– Your physical address
– If you deliver goods and services to your customers
– Your business category (it’s important you choose categories as specific as possible & use as few as possible)
– Your phone number and website address
If your listing already exists, you will be able to select it at the first step when typing in your business name. When you select your business, you will be walked through the process of claiming the listing or requesting access to the listing (if it’s been previously claimed by someone else).
Bonus Tip: When adding in your business info, make sure this is as accurate as possible to ensure the right people see it. Also make a note of exactly how your NAP (name, address & phone number) is displayed so that you can use this as your default NAP information across the web. The more consistent your NAP is, the easier it is for Google to connect the dots and show your location more. E.g. Decide if you are going to use Street, or St for instance and stick to the same format for everything.
Verifying your Google Maps listing
Once you have gone through the above, you’ll need to then verify your listing. This is how Google will confirm you have a physical address and it is manned.
To do this, a postcard will be mailed out to the address. This Google postcard will have a verification PIN code on it. You will need to add this code in your Google My Business account.
Our verification code took roughly 2.5 weeks to arrive, however bear in mind we are located in country Victoria. For metro addresses I have seen these come within 5-10 business days.
If you’re one of the lucky ones, you may also have the option to verify via text message or a phone call. If you get this option, do it! It’ll be a heck of a lot quicker.
Optimise your Google My Business Listing
Now that you have your business listing, and it’s verified you should complete the below checklist so you can get the upmost value from it:
Once logged into your Google My Business dashboard, you should navigate to the ‘Info’ tab and make sure all applicable details are filled out. This is also the page you’ll come to when you need to add special hours for public holidays and such.
Add a business description to your listing, check out how to add this via my video below:
In the ‘Photos’ tab under ‘Identity’ you’ll want to add your logo or relevant business related images as your ‘profile’ and ‘cover’ images. Within this section you can also add ‘At Work’ photos and ‘Team’ photos. Images are always so eye-catching, so feel free to add as many as you wish. If you are a business like a local florist or a store with products, you may want to add product photos here throughout the year. Plus you can also add videos!
Moving forward you’ll want to acquire as many positive reviews as possible, as this will help your listing be seen more. But not only this, if a lot of people are saying positive things about your business and brand online, this will only strengthen your position in the market. Encouraging happy customers to leave a Google review should be part of your online marketing strategy.
And last but not least, the ‘Posts’ section. This section was added mid-2017 as a new function for GMB listings where you can pop up posts on your listings which last 7 days. These posts can highlight events you’re running or anything to do with your business. If your going to use GMB Posts, make sure you read this post by Search Engine land on 12 tips to succeed with Google My Business posts. We have seen GMB posts lead on to sales and conversions for clients in the past. So it really is worth the 5 minutes it takes to add a post each week.
If you have ticked all the above boxes, your business should now be showing on Google Maps. Plus it’ll look great!
Bonus Tip: It is worth adding a reminder to your calendar every week to go and check on your listing. During this check, you can add a new Google Post alongside double checking all the information in the ‘Info’ tab is accurate. Sometimes your business info can change, because anyone can ‘Suggest an edit’ to any listing. When this happens, Google will make the change and let you know in your GMB dashboard. You can then either accept or decline the proposed edit.
If you need help with setting up and optimising your Google Maps listing, please don’t hesitate to contact us.
We can also help to set up your Bing Places listing and your Apple Maps listing as well. All these business listings will help improve your local SEO so that more customers can find you. Please note all these tasks will be covered in our Grand Cru SEO Package.
Casey is an absolute delight to work with. We've seen incredible results across our SEO and Google Ads, and would definitely recommend Grand Cru Digital. Casey really goes over and above for her clients. Thank you, Casey!
GLOW AND GIFTS
01:29 05 Oct 20
Casey is amazing!!1 month of working with her and I know it's going to be a successful partnership with her looking after our SEO. The communication is second to none and she always has answers for my (many) questions.The results from our first month working together have made me so excited to continue working with her, but also excited for the future SEO achievements I know the website will (now) make.Thank you so much Casey! You're a gem!
04:41 05 Aug 20
As a small family run online business, we have worked alongside Casey for many years and cannot speak highly enough of the service that she provides. This lady and her skill set are the reason we can sleep easier at night, knowing that our online presence is in the hands of someone so professional and personable, who gives 100% to what she does and has the results to show for it!
18:36 24 Jun 20
Awesoma and educational posts, nice personality <3
12:52 17 Jun 20
Although I have not yet used Casey's expert services, she is my go-to for knowledge, advice and SEO tips. She not only is amazing at what she does, she really knows how to run a good business.
05:12 08 May 20
Casey has been looking after my SME business SEO for more than 4 years, and I could not be happier with her efforts. She has been instrumental in growing our business, which she has come to know very well. She is on target with her suggestions, thoughts and ideas for us to continue to grow our online presence and we could not operate in the digital age without her expertise. Having Casey work 'side by side' with my business, allows me the time to get on with the business without the day to day time and worry of SEO. As far as I am concerned, Casey is an absolute star!
08:25 12 Feb 20
Casey is just the best. She always goes above and beyond and has helped me more times than I can count. The results I've seen since we've in the past year can be directly attributed to her efforts. She's a rock star. Highly highly recommend.
23:34 02 Jan 20
Casey is AMAZING. She always goes above and beyond what is asked for, she is super friendly and efficient. She has helped me set up google ads/analytics for my business and actually helped make sense of it all (not an easy task).
04:09 23 Dec 19
Working with Casey from Grand Cru Digital has been fantastic in continuing to enhance my on-line presence. Casey is innovative, knowledgeable, enthusiastic and incredibly efficient !
04:12 06 Dec 19
I originally came into contact with Casey through her blog the Travelling Corkscrew. Casey has been a great supporter of our businesses and has over the last several month given me lots of complimentary snippets of information that have greatly helped us improve our business, web presence and social media content. Casey is also just a really, really nice person! Looking for useful & meaning information give her a follow! You won't regret it. Kind regards Karen Civello @MrMustangHire and @MsMu5tang
09:17 24 Nov 19
Casey is a lifesaver! She's helped me on a couple of occasions now where my SEO needed a little TLC - she's thorough, detailed and super smart, and she absolutely knows Google inside out. Plus she's also the nicest person you will ever work with! If you have a small business I would highly recommend Casey as your SEO and Google Ads manager!
Clare Wood Coach
04:03 18 Nov 19
Casey is absolutely fantastic! She is knowledgeable and very thorough in her approach and really goes above and beyond. And she does it in a really friendly manner! I highly recommend Grand Cru Digital
05:12 04 Nov 19
So very happy with Casey's services for SEO on our new webpage. Casey went above and beyond to deliver us with the right targets for our audience and worked seamlessly between our project manager and website teams. We highly recommend Grand Cru Digital for all your SEO needs.
05:00 18 Sep 19
Very happy with Grand Cru Digital, so refreshing dealing with someone like Casey who is constantly proactive and creative to benefit your on line presence.
01:51 08 Aug 19
Casey at Grand Cru Digital is amazing! Efficient, effective and also friendly. Everything is executed promptly, results are shown and explained, accurate timeframes are advised and all done in a professional and caring manner. Thank you.
10:48 05 Aug 19
Casey is awesome! She knows her stuff and is a dream to work with! Highly recommend her services!
04:23 18 Jun 19
I highly recommend working with Casey if you need assistance with SEO & Google Adword campaigns. She was great to work with and knows her stuff. We are already seeing terrific results with my businesses online presence and brand awareness and l look forward to seeing this grow. I have learnt alot about SEO & Analytics in my time working with Casey which will be hugely benefitial...Thank you Casey you are a star!
03:47 13 May 19
Oh my god this women is seriously amazing! Thank you Casey for being such a pleasure to work with. Casey knows exactly what she is doing and was very happy to explain to me as if she was explaining it to a 5 year old haha cause I was way out of my depth. I'm so glad I paid for a service that was able to take control, give me exactly what I wanted and take away the stress. The extra bonus is how lovely Casey is and always willing to go the extra mile. Thanks Casey x
10:50 22 Apr 19
Casey has been wonderful to work with. She held our hand every step of the way and gave us so much information to manage our Google listing. With her knowledge and support we have managed to increase our online presence in an new location that we have been targeting. We couldn't recommend Grand Cru Digital highly enough. Thanks Casey!
00:06 27 Oct 18
Casey was a dream to work with - really efficient, incredibly informative. Huge relief to deal with someone competent in this area. Highly recommend! Thanks Casey!
Budget Self Pack Containers Info
04:15 26 Oct 18
Casey at Grand Cru Digital is extremely knowledgeable and experienced in providing SEO and online marketing support. She is brilliant to work with - she responds quickly to all queries and always provides well thought out strategies and suggestions. We have seen a marked increase in traffic to our site since having Casey advising us and her services are excellent value for money. We would highly recommend her to anyone wanting to improve their online presence.
02:18 25 Oct 18
Grand Cru Digital is fantastic to work with. Casey is pro-active, results driven and always making valuable suggestions to improve leads and traffic to our business. An excellent company to work with.
Clarity Essential Wellness
07:08 29 Aug 18
I didn't even know SEO existed till I spoke with Casey. A friend passed her detail on to me. After talking for about a minute I knew this girl was onto it. Casey explained the ins and outs of what she does and why I needed it. Honestly I had no idea about half of what she was saying, haha, but trusted her instantly. And that was one of the best decisions I made. This girl has opened my eyes to the world of GOOGLE. Casey works so hard behind the scenes to make sure everything is spot on. I cant thank her enough. She has quickly become someone I respect wholeheartedly but more importantly a great friend. I cant wait to see what she has in store next
01:36 30 Jun 18
Casey is very generous with her knowledge, extremely helpful and her customer service is second to none! Highly recommend for small businesses who want a personalised approach.
06:23 04 Jun 18
I hit a big problem with the traffic on my website, and every SEO specialist I spoke with wanted to sell me a big support package, whilst I felt I had a fire I needed to put out first. Casey suggested an SEO audit, and uncovered so much useful information in such a short space of time, and got everything back on track. She knows her stuff and was brilliant to work with.
Cat Haven WA
06:15 31 May 18
Casey from Grand Cru is efficient and so helpful! She helped us optimize our website at Cat Haven and walked us through what everything meant and how to complete each stage, resulting in a highly optimized site. She was also able to help apply for our Google Adwords grant and apply the grant so we now have our site showing right at the top of Google search pages. Fantastic service, great result -so happy and highly recommend.
Renee Brown Brown
02:51 31 May 18
Casey is terrific at what she does, one quick audit, and we were ranking organically on first page ! No google ad spend (yet- we might do that later) we couldn’t be more pleased.We are ranking higher than some of the “big boys” in our market.Thanks Casey!
06:03 15 May 18
Casey from Grand Cru Digital is amazing! Her expert knowledge of SEO and GOOGLE is second to none! Casey helps you to grow your business online, whilst providing a personalised service you can trust! Thanks Casey for all your help! I have loved having you as my new online marketing specialist!