Google Ads Management

Google Ads (formerly Google AdWords) is a type of pay-per-click online advertising. You can tell which results are ads on the Google search result pages by looking for the little Ad symbol. 


Grand Cru Digital earned the Google Partners Badge in February 2019. The Google Partner badge is earned when an agency demonstrates Google Ads expertise. This includes having up to date certifications, meeting a certain level of performance based on revenue growth and client retention alongside managing a certain level of ad spend.

Casey is confident across all areas of Google Advertising, including search, display, video, shopping and mobile ads.

Google Ads accreditations:

Google Shopping Ads Certificate - Casey Bryan Grand Cru Digital
Google Ads Display Certification - Casey Bryan Grand Cru Digital
Google Search Ads Certificate - Casey Bryan Grand Cru Digital
Google Ads Video Certificate - Casey Bryan Grand Cru Digital

How to be successful with Google Ads:

Effective Campaign Set-Up

A well-run Google Ads campaign will be set up as per Google best practises right from the get-go. It’s important your campaign and ad group structure is strong and you have someone managing the account who understands how Google Ads works in-depth.

Track Results (Conversions)

For a Google Ads campaign to be effective, you should be managing the campaign regularly. Your Google Ads specialist should be tracking the results and optimising the account based on performance. Goal conversion tracking is a must.

Your Website Should be Mobile-Friendly

It’s easy to put an ad up. However, you need to remember, your website will impact how well your ads do. With more than 50% of Google searches from mobile devices, it’s important your website is mobile-friendly and loads quickly.

Continuously Aim to Improve

Google Ads is releasing new features all the time. Ensure you are proactive and stay up with the latest Google Ads announcements so that your campaigns are always bringing you the best results possible. Split testing should be part of your strategy.

Google Ads statistics you need to know about:

2% CTR

Is the average click-through-rate (CTR) of paid ads.

2:1 Return

Businesses generally make on average via Google Ads.

41% of Clicks

Are on the top 3 ranking ads on the first page of Google.

65% of Consumers

Will click on a paid ad when ready to purchase.