When we talk about SEO, it’s near on impossible not to mention ‘keywords’. If you were playing the word guessing game Taboo, there is no doubt that ‘keywords’ would be one of the 5 taboo words listed on the card. So why are SEO keywords so important to your business? Continue reading to find out.
Google favours websites that optimise for humans, therefore it’s important keywords are well researched and naturally balanced on your website.
Long gone are the days when you simply put every keyword under the sun on your website, hoping it will rank well on the search engine result pages.
So let’s take a look at how to find those keywords which are right for your business and will boost your SEO.
How to choose SEO keywords:
When choosing keywords for SEO, it’s important to consider these 3 factors:
First and fore-mostly you want to be researching keywords that are highly relevant to your business. One of the easiest ways to check if a keyword is relevant to your business is to type it into Google. If your competitors/similar businesses are listed on the search result pages, then you’re most likely researching the right sort of keywords.
Bonus tip: You want to think carefully about the ‘search intent’ of each keyword. If someone types a certain keyword term in the search engine box, what type of web content do they want to see? E.g. If someone types in ‘wine’ they could be looking for anything to do with wine, however if they type in ‘buy wine online’ – it’s very clear what they want to do.
The frequency is how often that keyword is searched for. There are various tools which I will outline below where you can find out the average monthly search volume for a keyword or keyword phrase.
And the competition factor relates to how hard it is going to be to rank for that particular keyword. The higher the competition, the more time and effort you are going to need to put into that keyword.
You can research how competitive SEO keywords are via the tools mentioned below alongside analysing who is currently ranking for those terms on the search result pages.
Start by brainstorming
Whether you get a pen and paper out, a whiteboard or create a spreadsheet in your Google Drive, you need to brainstorm!
During this phase you want to think about all the topics and words that highly relate to your business:
Think about your customers, what words do they use when asking about your products/services?
What words/terms are on your website and in your marketing messages?
Check out your online competitors, what words are they using?
And are there synonyms relating to all these words?
Use Google autocomplete for further ideas
Once you have a list of different ideas that are relevant to your business, you can then start using tools to help you understand the frequency and competition relating to those keywords.
Bonus tip: Use Google Trends to look into synonyms, to see what’s more popular. For instance you may find the term ‘gift cards’ is more popular for searchers to use than ‘gift vouchers’.
SEO keyword research tools
There are a number of SEO keyword tools online, and to be honest, most of them provide similar information and work in very much the same ways.
You simply type in your keyword phrase and it will spit out what the average monthly search volume is in your country (some can narrow it down to State/City too) as well as other pieces of data you may need.
If you’re keen to check out an SEO keywords tool, perhaps try one of the below:
Now we come to the fun part – the optimisation! Yes, I am a complete SEO geek, I know 🙂
Optimising for your keywords will have to be a post for another day. There’s a lot to cover.
However, to give you a taste, the basics involve matching your keyword topics or themes (groups of keywords relating to one another/meaning the same thing) with your web pages.
Then for each page you need to work on optimising your:
Meta title and description
The body content of the page
Images/videos or any type of creative
Once you have SEO’ed your page for your target keywords you will then need to monitor and analyse.
An SEO’s work is never done, like Google and the internet, we need to continually evolve and improve performance on an ongoing basis.
How Google ranks a website, is a secret recipe that no one SEO consultant or agency knows. Our knowledge, experience and ongoing testing is integral to understanding that ‘special sauce recipe’ as much as we can.
SEO takes time and effort. Which is why people like me, offer my knowledge and skills to help you take care of your SEO. By doing this, it ensures you can concentrate on running your business and doing what you enjoy. Whilst knowing your SEO is in expert hands.
If you’d like me to research and optimise for SEO keywords that YOUR customers are using, contact me today.
Casey is an absolute delight to work with. We've seen incredible results across our SEO and Google Ads, and would definitely recommend Grand Cru Digital. Casey really goes over and above for her clients. Thank you, Casey!
GLOW AND GIFTS
01:29 05 Oct 20
Casey is amazing!!1 month of working with her and I know it's going to be a successful partnership with her looking after our SEO. The communication is second to none and she always has answers for my (many) questions.The results from our first month working together have made me so excited to continue working with her, but also excited for the future SEO achievements I know the website will (now) make.Thank you so much Casey! You're a gem!
04:41 05 Aug 20
As a small family run online business, we have worked alongside Casey for many years and cannot speak highly enough of the service that she provides. This lady and her skill set are the reason we can sleep easier at night, knowing that our online presence is in the hands of someone so professional and personable, who gives 100% to what she does and has the results to show for it!
18:36 24 Jun 20
Awesoma and educational posts, nice personality <3
12:52 17 Jun 20
Although I have not yet used Casey's expert services, she is my go-to for knowledge, advice and SEO tips. She not only is amazing at what she does, she really knows how to run a good business.
05:12 08 May 20
Casey has been looking after my SME business SEO for more than 4 years, and I could not be happier with her efforts. She has been instrumental in growing our business, which she has come to know very well. She is on target with her suggestions, thoughts and ideas for us to continue to grow our online presence and we could not operate in the digital age without her expertise. Having Casey work 'side by side' with my business, allows me the time to get on with the business without the day to day time and worry of SEO. As far as I am concerned, Casey is an absolute star!
08:25 12 Feb 20
Casey is just the best. She always goes above and beyond and has helped me more times than I can count. The results I've seen since we've in the past year can be directly attributed to her efforts. She's a rock star. Highly highly recommend.
23:34 02 Jan 20
Casey is AMAZING. She always goes above and beyond what is asked for, she is super friendly and efficient. She has helped me set up google ads/analytics for my business and actually helped make sense of it all (not an easy task).
04:09 23 Dec 19
Working with Casey from Grand Cru Digital has been fantastic in continuing to enhance my on-line presence. Casey is innovative, knowledgeable, enthusiastic and incredibly efficient !
04:12 06 Dec 19
I originally came into contact with Casey through her blog the Travelling Corkscrew. Casey has been a great supporter of our businesses and has over the last several month given me lots of complimentary snippets of information that have greatly helped us improve our business, web presence and social media content. Casey is also just a really, really nice person! Looking for useful & meaning information give her a follow! You won't regret it. Kind regards Karen Civello @MrMustangHire and @MsMu5tang
09:17 24 Nov 19
Casey is a lifesaver! She's helped me on a couple of occasions now where my SEO needed a little TLC - she's thorough, detailed and super smart, and she absolutely knows Google inside out. Plus she's also the nicest person you will ever work with! If you have a small business I would highly recommend Casey as your SEO and Google Ads manager!
Clare Wood Coach
04:03 18 Nov 19
Casey is absolutely fantastic! She is knowledgeable and very thorough in her approach and really goes above and beyond. And she does it in a really friendly manner! I highly recommend Grand Cru Digital
05:12 04 Nov 19
So very happy with Casey's services for SEO on our new webpage. Casey went above and beyond to deliver us with the right targets for our audience and worked seamlessly between our project manager and website teams. We highly recommend Grand Cru Digital for all your SEO needs.
05:00 18 Sep 19
Very happy with Grand Cru Digital, so refreshing dealing with someone like Casey who is constantly proactive and creative to benefit your on line presence.
01:51 08 Aug 19
Casey at Grand Cru Digital is amazing! Efficient, effective and also friendly. Everything is executed promptly, results are shown and explained, accurate timeframes are advised and all done in a professional and caring manner. Thank you.
10:48 05 Aug 19
Casey is awesome! She knows her stuff and is a dream to work with! Highly recommend her services!
04:23 18 Jun 19
I highly recommend working with Casey if you need assistance with SEO & Google Adword campaigns. She was great to work with and knows her stuff. We are already seeing terrific results with my businesses online presence and brand awareness and l look forward to seeing this grow. I have learnt alot about SEO & Analytics in my time working with Casey which will be hugely benefitial...Thank you Casey you are a star!
03:47 13 May 19
Oh my god this women is seriously amazing! Thank you Casey for being such a pleasure to work with. Casey knows exactly what she is doing and was very happy to explain to me as if she was explaining it to a 5 year old haha cause I was way out of my depth. I'm so glad I paid for a service that was able to take control, give me exactly what I wanted and take away the stress. The extra bonus is how lovely Casey is and always willing to go the extra mile. Thanks Casey x
10:50 22 Apr 19
Casey has been wonderful to work with. She held our hand every step of the way and gave us so much information to manage our Google listing. With her knowledge and support we have managed to increase our online presence in an new location that we have been targeting. We couldn't recommend Grand Cru Digital highly enough. Thanks Casey!
00:06 27 Oct 18
Casey was a dream to work with - really efficient, incredibly informative. Huge relief to deal with someone competent in this area. Highly recommend! Thanks Casey!
Budget Self Pack Containers Info
04:15 26 Oct 18
Casey at Grand Cru Digital is extremely knowledgeable and experienced in providing SEO and online marketing support. She is brilliant to work with - she responds quickly to all queries and always provides well thought out strategies and suggestions. We have seen a marked increase in traffic to our site since having Casey advising us and her services are excellent value for money. We would highly recommend her to anyone wanting to improve their online presence.
02:18 25 Oct 18
Grand Cru Digital is fantastic to work with. Casey is pro-active, results driven and always making valuable suggestions to improve leads and traffic to our business. An excellent company to work with.
Clarity Essential Wellness
07:08 29 Aug 18
I didn't even know SEO existed till I spoke with Casey. A friend passed her detail on to me. After talking for about a minute I knew this girl was onto it. Casey explained the ins and outs of what she does and why I needed it. Honestly I had no idea about half of what she was saying, haha, but trusted her instantly. And that was one of the best decisions I made. This girl has opened my eyes to the world of GOOGLE. Casey works so hard behind the scenes to make sure everything is spot on. I cant thank her enough. She has quickly become someone I respect wholeheartedly but more importantly a great friend. I cant wait to see what she has in store next
01:36 30 Jun 18
Casey is very generous with her knowledge, extremely helpful and her customer service is second to none! Highly recommend for small businesses who want a personalised approach.
06:23 04 Jun 18
I hit a big problem with the traffic on my website, and every SEO specialist I spoke with wanted to sell me a big support package, whilst I felt I had a fire I needed to put out first. Casey suggested an SEO audit, and uncovered so much useful information in such a short space of time, and got everything back on track. She knows her stuff and was brilliant to work with.
Cat Haven WA
06:15 31 May 18
Casey from Grand Cru is efficient and so helpful! She helped us optimize our website at Cat Haven and walked us through what everything meant and how to complete each stage, resulting in a highly optimized site. She was also able to help apply for our Google Adwords grant and apply the grant so we now have our site showing right at the top of Google search pages. Fantastic service, great result -so happy and highly recommend.
Renee Brown Brown
02:51 31 May 18
Casey is terrific at what she does, one quick audit, and we were ranking organically on first page ! No google ad spend (yet- we might do that later) we couldn’t be more pleased.We are ranking higher than some of the “big boys” in our market.Thanks Casey!
06:03 15 May 18
Casey from Grand Cru Digital is amazing! Her expert knowledge of SEO and GOOGLE is second to none! Casey helps you to grow your business online, whilst providing a personalised service you can trust! Thanks Casey for all your help! I have loved having you as my new online marketing specialist!