First and foremostly we need to understand who you are as a business and what you do.
We need to understand what is important to you as a business owner and also work out who your customers are and the types of customers you would like to attract online.
Once we are full bottle on your business, website and customers we can move onto the next stage.
Keyword Research & Selection
This is a very important stage in your initial SEO set-up. During this stage we will analyse all possible keyword terms which will drive potential customers to your website.
We utilise professional tools like the Google Keyword Planner and Moz (to name a few) to acquire approximate monthly search volumes so we can optimise your website for keywords which potential customers are actually typing into the Google search box. This will result in organic traffic and conversion (leads, sales, enquiries, etc) growth.
We will look at target keywords to optimise the most important pages on your website (generally this is your homepage, service pages and product categories).
If you're not signing up for our Grand Cru SEO package and would like keyword suggestions to help with things like blog content topics, this is covered our Content Strategy package.
SEO Content Audit
Once you are happy with the target keywords and have signed off on these, we will proceed to audit the current content on your website to suggest content and html improvements.
When we audit the content, we will look at the words on the page, the meta title and description (what is shown in the Google Search Result Pages) as well as the text which sits behind the images on the page.
We do not make any changes on your website until approved by you.
SEO Technical Audit
During this stage of the project we look at all elements of your website to ensure the website is working to the best of its ability. We will detail numerous improvements based on Google best practices alongside suggestions of what you may need to consider in the future.
This technical SEO audit will cover everything from: can Google find all the pages on your website? Is your website mobile friendly? Are you losing visitors on your website due to slow loading pages? Does the website work on all browsers and devices? Are there any elements broken that are hindering potential customers from making a purchase/sending you an enquiry?
We understand that you don't look at your website across all devices and click on every link everyday which is why an audit should be done at least every 12 months for all websites. With the online world moving so quickly, it's imperative your website stays up to scratch, so you can get the utmost from it.
The audit will be broken up into high-to-low priority tasks with these assigned to yourself, your web developer and your SEO specialist (we will try and implement as much as we can within the timeframe / if you are on our Grand Cru SEO package, we will tick all these items off during our monthly retainer).
During this stage we will implement the SEO content and technical audit improvements, once you are happy with the suggested changes and recommendations.
Sometimes the technical audit recommendations can take more time and most businesses will work through these over a number of months. We will complete as much as we can with the time we have got. If we cannot complete all the recommendations we will quote extra time or we can complete this during your monthly Grand Cru SEO package.
After implementation, you should see an initial boost in traffic to your website. To further grow this, we recommend ongoing SEO via our Grand Cru SEO package.
Baseline SEO Ranking Report
To finish off the Premier Cru SEO project we will provide a benchmark SEO report for you.
This will outline where your site currently sits in terms of traffic, keyword positions and more.
If you're not continuing on with us via our Grand Cru SEO package, then we suggest you monitor these elements yourself and continue to work on your SEO for the best results.
Bonus: 12-month SEO Strategy (if signing up for Grand Cru SEO)
Congratulations on coming on board as a Grand Cru SEO package client!
It's great you understand SEO is a long-term marketing strategy (as Google says, it can take 4-12 months to start seeing SEO benefits once you start on an SEO strategy). When SEO is done right, it can really make a difference to your business.
Because we will be an ongoing part of your team, to start off your monthly retainer on the right foot, we will put together a 12-month SEO success strategy. We will work closely with you, so you understand what we do and why.
Grand Cru SEO
From $495 / month
Highly recommended. Ongoing SEO for continued organic growth.
Congratulations! The first step to SEO success is understanding it's a 'slow and steady wins the race' form of marketing which you need to invest in long-term.
But not only that, it's having the time and ability to continually keep up with the fast-moving world of the internet.
That's where our Grand Cru SEO package comes in. We will work with you monthly to make sure your website is functioning the best it possibly can.
Whether you have a new website which hasn't had any SEO work done on it before or you've worked with another SEO professional or agency, it's important we start off on the right foot.
Therefore, if you'd like ongoing SEO services, it's imperative you complete the one-off Premier Cru SEO package first so that we can be sure the foundations are laid right.
The beauty with online marketing is that it's measurable.
We use tools like Google Analytics to understand where your website visitors are coming from (e.g. from Google, from Facebook or perhaps from your email newsletters) and what they are doing on your website.
Every month we will provide you with a hand-typed report which will cover everything from: how much traffic your website is getting from Google vs. other channels, how many people are converting (i.e. making a sale, filling out a form, downloading a brochure, watching a video or clicking on a phone number, to name a few), how your keywords are tracking on the search result pages, alongside a summary of the work we have done for the month and what we plan to do the next month. Plus more!
The reports can be completely tailored to what you want to see and how you prefer to digest the information. If you'd like it done via a video, we can do that too!
Email & Online Chat Support
SEO is an important part of your business. The results you get from SEO can be impacted by so many things which may be out of our control.
Therefore, it is important we keep in close contact. Even if it's just an email or Skype message to say you want to add a new page to the website or you received some press on another website - please let us know.
Alongside this, if you have any questions, please don't be afraid to ask!
To ensure all lines of communication are open, we encourage you to add us on Skype or simply pop us an email.
Ongoing Content Creation & Marketing
When we talk about content, we're talking about the type of content which helps position you as a go-to resource and expert in your industry. It's the type of content which puts your business in front of potential customers earlier in the buying cycle.
A content marketing strategy involves researching what content will stand out above the rest, creating the content, optimising it so people can find it and ultimately distributing it and amplifying it.
Content types can be anything from blog posts to infographics, videos and transcriptions, press releases and more. Every month we will work with you on content that people will want to read, and your business will be proud to have created it.
Ongoing On Page Optimisation
We will continually be looking for ways to improve your on-page SEO. From content optimisation to user experience (UX) and structured data markup (aka how to make your website speak directly to Google).
Ongoing Webmaster Tool Management
Google and other search engines (yes there are others, e.g. Yahoo, Bing and more) provide tools your business can use to help you understand what they see when they look at your website.
While this is great, as tools like Google Search Console are free, it can be tricky to understand and interpret the data.
We'll take care of this for you and help you understand the tools better.
Ongoing Mobile Website Audits
Mobile, mobile, mobile.
It should be no surprise that part of your SEO strategy revolves around your mobile website.
With more and more people accessing the internet via their smartphones, we need to ensure your website can be found and accessed via mobile devices.
Desktop vs Mobile vs Tablet Market Share Worldwide (Feb 2018)
Ongoing SEO Local Optimisation / Google My Business
Local SEO is about getting your business in front of local customers (customers near you) at the exact time they're looking for your products or services.
If you are a local business owner trying to get found via Google Maps or in the Local Pack on page 1 of the Google Search Results, we can help.
With Google becoming more personalised, i.e. it can show you different results based on your location, search and web history, etc., we want to make sure potential customers around you, know your business.
Part of having your local SEO up to scratch is an optimised verified Google My Business listing. We will help you get this up to scratch as well as providing ongoing advice.
SEO helps people find your website online. It makes your website more usable, useful and unforgettable to potential customers whether they find your website through Google or another means. Search engine optimisation simply requires a great webpage and knowledge.
How long do I need to do SEO for?
SEO is an ongoing process. With more and more businesses engaging SEO specialists, it means online competition is ramping up. The sooner a solid SEO strategy is put in place and continually managed, the further ahead you'll get of those yet to start.
SEO is just about keywords, right?
Not exactly. While keyword research is imperative to any SEO and/or online content strategy, it is one piece of a giant puzzle. Our aim is to get you traffic to your website which is going to convert and ultimately bring you further business.
Why is content good for SEO?
Yes, there's a lot of content out there on the worldwide web already, yet Google wants to continually be giving users the best, most relevant and up to date content. There's a reason why there's over 3.5 billion Google searches a day in the world (Smart Insights); they're all looking for something.
Grand Cru Digital is based in Sale, Victoria, however, we have clients locally and abroad.