Firstly, let us get to know each other a bit better so that we understand what you want to get out of advertising via Google Ads.
Once you have accepted the quote, we will send you through a briefing questionnaire which we will follow up with a chat, to ensure we understand your business and your goals.
We will also ask you to give us Manager Access to your Google Ads account if you already have one set up.
Otherwise we will create an account for you on your behalf - this will be attached to your email address and you will 100% own it.
Draft Account Set-Up and Approval
The next step will be drafting up your account. This can typically take 3 hours or more to draft. We will draft everything from the account set-up (i.e. the campaigns, ad groups and keywords/targeting) to the ad copy and/or creative as well as the ad extensions.
Once we have completed the draft (we will typically do this via Microsoft Excel or Google Sheets - whichever you prefer) we will send it through to you for approval and to see if you have any questions.
Implementation and Conversion Set-Up
Once you are happy with the proposed account set-up, we will complete implementation and can either set the ads to go live straight away or on a date which suits you best.
During this stage we will also review and implement goal conversion tracking to ensure you're getting the results you need and want.
We can set up tracking for:
- Phone calls - Form submissions - Transactions/Sales - Downloads - And more!
Please note we will need access to your Google Analytics and Google Tag Manager accounts to do this.
21 Days Monitoring & Report
As part of our one off set up, we will monitor the account weekly for 3 weeks following to ensure everything is running smoothly.
If the account requires optimisation, we will inform you. However ,we would highly suggest you sign up for our ongoing monthly management so the account can be looked after by a specialist and return on ad spend is achieved.
Ongoing Monthly Management
From $300 / month
Like a website, Google Ads isn't a 'sit back and forget' type of advertising. Your account needs to be monitored and optimised weekly - let us take care of that for you.
Once the account is set up according to the Grand Cru Digital and Google Best Practises, we will start your monthly management.
This will commence on the 1st day of the following month once set up is complete - i.e. if your set up is completed on March 20th, your monthly management will commence on the 1st of April.
During our monthly checks and optimisation of your account we will review numerous parts of your account such as:
- Reviewing keyword performance - Ensuring your ads aren't showing up on irrelevant searches - Split testing ad copy - Reviewing landing page experience - Adjusting bids to maximise profit - Enhancing ads with the right ad extensions
To name just a few of the areas we will look at every week.
Changes will be made to the account based on performance.
Email & Online Chat Support
Being a small business, Grand Cru Digital can offer a highly personalised service.
We are more than happy for you to contact Casey via email or Skype if you have any questions and she will get back to you as soon as she can.
As we work on your account and through our reporting/communications, we hope you understand more about how Google AdWords works so you understand how your money is being spent and what is resulting from it.
Part of our monthly Ads management package is to prepare an end of month report for you so you can see what was done on the account and how it is performing.
We create these reports ourselves (no templates) so that we can ensure you get the information you need in an easy to digest format.
These reports can be tailored to the information you'd like to see each month.
Setting a budget is completely up to you. You can reduce or increase the budget at any time. As a starting point, we recommend talking to a specialist who can advise you on an initial budget. As with any marketing channel, achieving return-on-investment is key to ongoing success with Google Ads.
How do I pay for my Google Ads?
Google Ads is free to signup to. Each time someone clicks on your ad, you will be charged. At Grand Cru Digital we set up your billing so that Google bills you directly. This can either be prepaid or direct debit from a credit card. Debits will be made every 30 days or when you reach your payment threshold.
Can I show my ads to people in certain locations?
You sure can! With Google Ads you can advertise globally or locally. If you want your ads to show only to people in a 20km radius of your business, it can be done. You can also choose specific suburbs, cities, states or countries to advertise to.
Do I need a website to use Google Ads?
Ideally you want to send potential customers to a nicely designed, mobile friendly website which loads quickly. The user should be able to easily navigate to find what they are after and your website design should help show them what to do (e.g. buy, enquire, download a brochure).
Grand Cru Digital is based in Sale, Victoria, however, we have clients locally and abroad.
Casey is just the best. She always goes above and beyond and has helped me more times than I can count. The results I've seen since we've in the past year can be directly attributed to her efforts. She's a rock star. Highly highly recommend.
23:34 02 Jan 20
Casey is AMAZING. She always goes above and beyond what is asked for, she is super friendly and efficient. She has helped me set up google ads/analytics for my business and actually helped make sense of it all (not an easy task).
04:09 23 Dec 19
Working with Casey from Grand Cru Digital has been fantastic in continuing to enhance my on-line presence. Casey is innovative, knowledgeable, enthusiastic and incredibly efficient !
04:12 06 Dec 19
I originally came into contact with Casey through her blog the Travelling Corkscrew. Casey has been a great supporter of our businesses and has over the last several month given me lots of complimentary snippets of information that have greatly helped us improve our business, web presence and social media content. Casey is also just a really, really nice person! Looking for useful & meaning information give her a follow! You won't regret it. Kind regards Karen Civello @MrMustangHire and @MsMu5tang
09:17 24 Nov 19
Casey is a lifesaver! She's helped me on a couple of occasions now where my SEO needed a little TLC - she's thorough, detailed and super smart, and she absolutely knows Google inside out. Plus she's also the nicest person you will ever work with! If you have a small business I would highly recommend Casey as your SEO and Google Ads manager!
Clare Wood Coach
04:03 18 Nov 19
Casey is absolutely fantastic! She is knowledgeable and very thorough in her approach and really goes above and beyond. And she does it in a really friendly manner! I highly recommend Grand Cru Digital
05:12 04 Nov 19
So very happy with Casey's services for SEO on our new webpage. Casey went above and beyond to deliver us with the right targets for our audience and worked seamlessly between our project manager and website teams. We highly recommend Grand Cru Digital for all your SEO needs.
05:00 18 Sep 19
Very happy with Grand Cru Digital, so refreshing dealing with someone like Casey who is constantly proactive and creative to benefit your on line presence.
01:51 08 Aug 19
Casey at Grand Cru Digital is amazing! Efficient, effective and also friendly. Everything is executed promptly, results are shown and explained, accurate timeframes are advised and all done in a professional and caring manner. Thank you.
10:48 05 Aug 19
Casey is awesome! She knows her stuff and is a dream to work with! Highly recommend her services!
04:23 18 Jun 19
I highly recommend working with Casey if you need assistance with SEO & Google Adword campaigns. She was great to work with and knows her stuff. We are already seeing terrific results with my businesses online presence and brand awareness and l look forward to seeing this grow. I have learnt alot about SEO & Analytics in my time working with Casey which will be hugely benefitial...Thank you Casey you are a star!
03:47 13 May 19
Oh my god this women is seriously amazing! Thank you Casey for being such a pleasure to work with. Casey knows exactly what she is doing and was very happy to explain to me as if she was explaining it to a 5 year old haha cause I was way out of my depth. I'm so glad I paid for a service that was able to take control, give me exactly what I wanted and take away the stress. The extra bonus is how lovely Casey is and always willing to go the extra mile. Thanks Casey x
10:50 22 Apr 19
Casey has been wonderful to work with. She held our hand every step of the way and gave us so much information to manage our Google listing. With her knowledge and support we have managed to increase our online presence in an new location that we have been targeting. We couldn't recommend Grand Cru Digital highly enough. Thanks Casey!
00:06 27 Oct 18
Casey was a dream to work with - really efficient, incredibly informative. Huge relief to deal with someone competent in this area. Highly recommend! Thanks Casey!
Budget Self Pack Containers Info
04:15 26 Oct 18
Casey at Grand Cru Digital is extremely knowledgeable and experienced in providing SEO and online marketing support. She is brilliant to work with - she responds quickly to all queries and always provides well thought out strategies and suggestions. We have seen a marked increase in traffic to our site since having Casey advising us and her services are excellent value for money. We would highly recommend her to anyone wanting to improve their online presence.
02:18 25 Oct 18
Grand Cru Digital is fantastic to work with. Casey is pro-active, results driven and always making valuable suggestions to improve leads and traffic to our business. An excellent company to work with.
Clarity Essential Wellness
07:08 29 Aug 18
I didn't even know SEO existed till I spoke with Casey. A friend passed her detail on to me. After talking for about a minute I knew this girl was onto it. Casey explained the ins and outs of what she does and why I needed it. Honestly I had no idea about half of what she was saying, haha, but trusted her instantly. And that was one of the best decisions I made. This girl has opened my eyes to the world of GOOGLE. Casey works so hard behind the scenes to make sure everything is spot on. I cant thank her enough. She has quickly become someone I respect wholeheartedly but more importantly a great friend. I cant wait to see what she has in store next
01:36 30 Jun 18
Casey is very generous with her knowledge, extremely helpful and her customer service is second to none! Highly recommend for small businesses who want a personalised approach.
06:23 04 Jun 18
I hit a big problem with the traffic on my website, and every SEO specialist I spoke with wanted to sell me a big support package, whilst I felt I had a fire I needed to put out first. Casey suggested an SEO audit, and uncovered so much useful information in such a short space of time, and got everything back on track. She knows her stuff and was brilliant to work with.
Cat Haven WA
06:15 31 May 18
Casey from Grand Cru is efficient and so helpful! She helped us optimize our website at Cat Haven and walked us through what everything meant and how to complete each stage, resulting in a highly optimized site. She was also able to help apply for our Google Adwords grant and apply the grant so we now have our site showing right at the top of Google search pages. Fantastic service, great result -so happy and highly recommend.
Renee Brown Brown
02:51 31 May 18
Casey is terrific at what she does, one quick audit, and we were ranking organically on first page ! No google ad spend (yet- we might do that later) we couldn’t be more pleased. We are ranking higher than some of the “big boys” in our market. Thanks Casey!
06:03 15 May 18
Casey from Grand Cru Digital is amazing! Her expert knowledge of SEO and GOOGLE is second to none! Casey helps you to grow your business online, whilst providing a personalised service you can trust! Thanks Casey for all your help! I have loved having you as my new online marketing specialist!