What makes a great content strategy?
Really awesome content
It's simple. Content that stands out, is really well-written. It's readable, shareable and fits the audience it's targeting. There is no point writing content no one will read. If no one reads it, Google probably won't be bothered either. The GCD content is wrote for humans first and then optimised for Google.
Knowing your audience
Understanding who your customers are, where they hang out online and what they're interested in is key to creating content they'll be able to find, enjoy and engage with. Whether it's content published on your own website (i.e. a blog section) or via other means like LinkedIn, influencer blogs, Instagram, etc.
Content to engage & inspire
Sometimes it's not enough to simply update your website's blog every month with a 600-word post. Thinking outside-the-box may be the best strategy for your business from video content, to great visuals like infographics and graphs/charts, to publishing content on places like SlideShare and YouTube.
Strategic Content Marketing
The saying 'if you build it they'll come' is not correct when it comes to awesome content (nor a website). Once you have a piece of mind-blowingly great content, you need to be able to distribute and amplify/market it to maximise its worth. A content promotion strategy needs to be the next vital step after content creation.