SEO & Google Ads Specialist

Asking for Google My Business reviews is not an easy feat. But for those businesses who can do it, they’ll stand out from the rest on the Google search result pages.

I’m no social media pro. SEO and Google Ads, otherly known as ‘Search Marketing’ is my thing. But out of curiosity and professional interest, I do partake in the phenomenon of social media. After all, it all falls under the ‘digital marketing’ umbrella for business owners like you and me. If you’re a small business owner […]

This month (September 2018) Google is celebrating its 20th birthday. To help this search engine giant throw a bit of a party I want to share 20 SEO tips with you to help Google love your website to bits!

The days of looking up a business in the phone book are nearly past. Like a lot of things, the digital world has made this information easier to find. So instead of listing your business in the phone book or local newspaper, business owners turn to online business directories. When it comes to SEO and […]

SEO’s and online marketers go on and on about how ‘content is King’ and that it’s a pivotal part of skyrocketing your online success. But when there are approximately 4.54 billion pages on the internet, how do you create content people will want to read?

Writing great online content is key to driving more customers and/or readers to your website. However, writing a great piece of content, such as a blog post, sometimes isn’t enough. If you want people to find your content then you need to know how to create SEO friendly blog posts. Because after all, if your […]

There are so many apps for your phone out there that it can be a bit overwhelming at times. Being a female small business owner who lives and breathes Google (SEO & Google Ads Specialist right here), I thought it was about time I share with you some of my favourite Google apps.

Google Ads (formerly known as Google AdWords) is a popular pay-per-click (PPC) online advertising strategy for many businesses around the globe. I’ve been asked countless times by new and current clients ‘are Google Ads worth it?’. Unfortunately, it’s not a simple yes or no answer.

It’s a no-brainer. If you have a WordPress website and you want to be found by people searching through Google, install Yoast SEO. However, just installing Yoast is not enough to see your website skyrocket to the number one position on Google. The Yoast plugin is an enabler, not a doer.

I’ve come across more and more clients who have a Squarespace website. I use to make a silent groan inside when I found out a client uses Squarespace. WordPress is more my CMS (contact management system) platform of choice. However, saying that, I have noticed a number of Squarespace SEO perks that make it a particularly good […]