I live and breathe SEO. While I am loyal to some SEO tools, I also like trying new tools as I am constantly looking for ways I can improve my services and processes. At the end of the day, I use certain SEO tools because they help me get results and do my job better and easier with the least amount of stress possible.
Therefore today I want to share 8 of my favourite tools right now. This is a post I will be updating regularly too, so if I come across something better or something I can’t get enough of, I’ll be adding it. So please make sure you bookmark this post, or alternatively signup for our email newsletters as we’ll communicate all updates through our monthly updates.
So here they are, my 8 top SEO Tools right now:
Please note, these are in no specific order – they are all useful!
1. Google Search Console
It should be no surprise that Google’s own website health tool is in this list. I use it EVERY SINGLE DAY. And out of all the SEO tools I use, if I could only choose one to use for the rest of my life, it would most likely be this one.
Google Search Console gives you information directly from Google about how the search engine see’s your content. You can see things like:
If your website is showing on Google
If there are particular roadblocks to your website showing on Google
What keywords your website is showing up for and in what position and the average click-through-rate
So much more!
It’s a tool that can help you improve the technical aspects of your website, alongside improving your content.
2. Semrush Online Marketing Platform
For full transparency, I am an affiliate partner for Semrush – which means at no cost to you, I do earn a commission if you click through one of my affiliate links.
I signed up to be an affiliate because I personally use this tool EVERY DAY and it’s my biggest single business expense. I invest a lot of money into this tool because it helps me do so many tasks a lot quicker, which means my clients get more value for their marketing dollars.
So what can you use Semrush for?
Keeping a close eye on the health of websites
Competitor analysis (getting a rough idea on how much traffic other websites get and what keywords they get traffic from)
I don’t even use the tool to it’s full extent, yet I most definitely get my monies worth. The tool also gives you insights into social media, PPC (Google Ads) and content marketing. I actually recently wrote a bit more of an in-depth post on Semrush here.
3. Screaming Frog Website Crawler
I have been using Screaming Frog nearly since I started in the SEO industry (2013). It’s a fantastic tool and unless you are crawling a website with a lot of pages (500+ URLs), you can typically get away with just using the free version.
Basically what this tool does, is it crawls your website and gives you a list of all the URLs, metadata, headings and more! I run a crawl for all the Grand Cru Digital clients once a month and I regularly use it when I am helping with website migrations, doing content audits, restructuring websites and I even use it to check for spelling and grammar errors on websites.
4. Tag Assistant by Google
Tag Assistant by Google is a Chrome extension which helps you see what tracking codes are on a website and if there are any potential implementation errors. Plus if there are any errors, it helps you to debug what the problem is, so that you can fix it.
Pro tip: Have you noticed you have a really low bounce rate in Google Analytics? I.e. below 20%? Then it most probably means your Google Analytics tracking code is not in the recommended location and your data is askew.
5. Google Analytics
This is a no-brainer! Google Analytics is such a key SEO tool for success, in fact it’s not just an SEO tool, it’s a website tool that EVERY website should have installed if you want to attract more people and customers.
It gives you a wealth of information about your website such as:
How people find your website
What people are looking at on your website
How people are interacting with your website
I am in and out of Google Analytics multiple times a day. It’s essential to my work and it has helped me grow businesses online exponentially.
6. Google Tag Manager
Yep, it’s another Google tool, however again, it’s a tool which helps me with SEO every day. I have even put together an easy to follow ‘How to set up Google Tag Manager‘ article for you.
Google Tag Manager is a program which houses all the tracking codes on your website in one ‘container’. This helps to keep the HTML code of your site clean and running fast. Plus it also allows non-developers to go in and add tracking to a website. For example, I can set up tracking for the following without having to annoy a developer to do it:
Clicks on links to other websites
Clicks on phone number and email address links
Scroll depth (so how far people scroll down a page)
Add structured data markup (although this is not my recommended way to implement this)
And more! It’s a great tool and one I add to all my clients websites and my own websites.
7. Microsoft Clarity
Microsoft Clarity is a fairly new tool I have started to use recently. I am loving it and so are the GCD clients. Basically it brings together Google Analytics type data and behaviour analytics tools (heat-maps and visitor recordings specifically – if you have used Hotjar, it has some similarities).
So far I have used it to look for areas we can improve websites. For example you can watch the video recordings and spot areas of your website which might not be working properly or frustrating people.
And the best bit? You can add the tracking code for Clarity through Google Tag Manager which I mentioned above 😉
8. META SEO inspector extension
The META SEO inspector extension is another Chrome extension which I regularly use to check the metadata for specific pages alongside other attributes such as heading tags, images, structured data, links and more.
If you are wanting all the juicy SEO details for a specific page you are on right in your browser, then this SEO tool is perfect for that.
I hope you have enjoyed this post and insight into the tools an SEO specialist uses on the daily. If you have any questions, please don’t hesitate to drop me a line.
Being taken under the wings of GCD is one of the best things I have invested in. Casey and her dream team will get your website to where it needs to be and teach you all their tips and tricks. Thank you Casey, for all your support.
21:03 14 Feb 21
Amazing business, very professional and experts at google. Appreciate all your work team!
12:00 12 Feb 21
Casey is a big help in my business. I cannot recommend her enough! She is very approachable, professional and dedicated.
01:46 19 Oct 20
Casey is an absolute delight to work with. We've seen incredible results across our SEO and Google Ads, and would definitely recommend Grand Cru Digital. Casey really goes over and above for her clients. Thank you, Casey!
GLOW AND GIFTS
01:29 05 Oct 20
Casey is amazing!!1 month of working with her and I know it's going to be a successful partnership with her looking after our SEO. The communication is second to none and she always has answers for my (many) questions.The results from our first month working together have made me so excited to continue working with her, but also excited for the future SEO achievements I know the website will (now) make.Thank you so much Casey! You're a gem!
04:41 05 Aug 20
As a small family run online business, we have worked alongside Casey for many years and cannot speak highly enough of the service that she provides. This lady and her skill set are the reason we can sleep easier at night, knowing that our online presence is in the hands of someone so professional and personable, who gives 100% to what she does and has the results to show for it!
18:36 24 Jun 20
Awesoma and educational posts, nice personality <3
12:52 17 Jun 20
Although I have not yet used Casey's expert services, she is my go-to for knowledge, advice and SEO tips. She not only is amazing at what she does, she really knows how to run a good business.
05:12 08 May 20
Casey has been looking after my SME business SEO for more than 4 years, and I could not be happier with her efforts. She has been instrumental in growing our business, which she has come to know very well. She is on target with her suggestions, thoughts and ideas for us to continue to grow our online presence and we could not operate in the digital age without her expertise. Having Casey work 'side by side' with my business, allows me the time to get on with the business without the day to day time and worry of SEO. As far as I am concerned, Casey is an absolute star!
08:25 12 Feb 20
Casey is just the best. She always goes above and beyond and has helped me more times than I can count. The results I've seen since we've in the past year can be directly attributed to her efforts. She's a rock star. Highly highly recommend.
23:34 02 Jan 20
Casey is AMAZING. She always goes above and beyond what is asked for, she is super friendly and efficient. She has helped me set up google ads/analytics for my business and actually helped make sense of it all (not an easy task).
04:09 23 Dec 19
Working with Casey from Grand Cru Digital has been fantastic in continuing to enhance my on-line presence. Casey is innovative, knowledgeable, enthusiastic and incredibly efficient !
04:12 06 Dec 19
I originally came into contact with Casey through her blog the Travelling Corkscrew. Casey has been a great supporter of our businesses and has over the last several month given me lots of complimentary snippets of information that have greatly helped us improve our business, web presence and social media content. Casey is also just a really, really nice person! Looking for useful & meaning information give her a follow! You won't regret it. Kind regards Karen Civello @MrMustangHire and @MsMu5tang
09:17 24 Nov 19
Casey is a lifesaver! She's helped me on a couple of occasions now where my SEO needed a little TLC - she's thorough, detailed and super smart, and she absolutely knows Google inside out. Plus she's also the nicest person you will ever work with! If you have a small business I would highly recommend Casey as your SEO and Google Ads manager!
Clare Wood Coach
04:03 18 Nov 19
Casey is absolutely fantastic! She is knowledgeable and very thorough in her approach and really goes above and beyond. And she does it in a really friendly manner! I highly recommend Grand Cru Digital
05:12 04 Nov 19
So very happy with Casey's services for SEO on our new webpage. Casey went above and beyond to deliver us with the right targets for our audience and worked seamlessly between our project manager and website teams. We highly recommend Grand Cru Digital for all your SEO needs.
05:00 18 Sep 19
Very happy with Grand Cru Digital, so refreshing dealing with someone like Casey who is constantly proactive and creative to benefit your on line presence.
01:51 08 Aug 19
Casey at Grand Cru Digital is amazing! Efficient, effective and also friendly. Everything is executed promptly, results are shown and explained, accurate timeframes are advised and all done in a professional and caring manner. Thank you.
10:48 05 Aug 19
Casey is awesome! She knows her stuff and is a dream to work with! Highly recommend her services!
04:23 18 Jun 19
I highly recommend working with Casey if you need assistance with SEO & Google Adword campaigns. She was great to work with and knows her stuff. We are already seeing terrific results with my businesses online presence and brand awareness and l look forward to seeing this grow. I have learnt alot about SEO & Analytics in my time working with Casey which will be hugely benefitial...Thank you Casey you are a star!
03:47 13 May 19
Oh my god this women is seriously amazing! Thank you Casey for being such a pleasure to work with. Casey knows exactly what she is doing and was very happy to explain to me as if she was explaining it to a 5 year old haha cause I was way out of my depth. I'm so glad I paid for a service that was able to take control, give me exactly what I wanted and take away the stress. The extra bonus is how lovely Casey is and always willing to go the extra mile. Thanks Casey x
10:50 22 Apr 19
Casey has been wonderful to work with. She held our hand every step of the way and gave us so much information to manage our Google listing. With her knowledge and support we have managed to increase our online presence in an new location that we have been targeting. We couldn't recommend Grand Cru Digital highly enough. Thanks Casey!
00:06 27 Oct 18
Casey was a dream to work with - really efficient, incredibly informative. Huge relief to deal with someone competent in this area. Highly recommend! Thanks Casey!
Budget Self Pack Containers Info
04:15 26 Oct 18
Casey at Grand Cru Digital is extremely knowledgeable and experienced in providing SEO and online marketing support. She is brilliant to work with - she responds quickly to all queries and always provides well thought out strategies and suggestions. We have seen a marked increase in traffic to our site since having Casey advising us and her services are excellent value for money. We would highly recommend her to anyone wanting to improve their online presence.
02:18 25 Oct 18
Grand Cru Digital is fantastic to work with. Casey is pro-active, results driven and always making valuable suggestions to improve leads and traffic to our business. An excellent company to work with.
Clarity Essential Wellness
07:08 29 Aug 18
I didn't even know SEO existed till I spoke with Casey. A friend passed her detail on to me. After talking for about a minute I knew this girl was onto it. Casey explained the ins and outs of what she does and why I needed it. Honestly I had no idea about half of what she was saying, haha, but trusted her instantly. And that was one of the best decisions I made. This girl has opened my eyes to the world of GOOGLE. Casey works so hard behind the scenes to make sure everything is spot on. I cant thank her enough. She has quickly become someone I respect wholeheartedly but more importantly a great friend. I cant wait to see what she has in store next
01:36 30 Jun 18
Casey is very generous with her knowledge, extremely helpful and her customer service is second to none! Highly recommend for small businesses who want a personalised approach.
06:23 04 Jun 18
I hit a big problem with the traffic on my website, and every SEO specialist I spoke with wanted to sell me a big support package, whilst I felt I had a fire I needed to put out first. Casey suggested an SEO audit, and uncovered so much useful information in such a short space of time, and got everything back on track. She knows her stuff and was brilliant to work with.
Cat Haven WA
06:15 31 May 18
Casey from Grand Cru is efficient and so helpful! She helped us optimize our website at Cat Haven and walked us through what everything meant and how to complete each stage, resulting in a highly optimized site. She was also able to help apply for our Google Adwords grant and apply the grant so we now have our site showing right at the top of Google search pages. Fantastic service, great result -so happy and highly recommend.
Renee Brown Brown
02:51 31 May 18
Casey is terrific at what she does, one quick audit, and we were ranking organically on first page ! No google ad spend (yet- we might do that later) we couldn’t be more pleased.We are ranking higher than some of the “big boys” in our market.Thanks Casey!
06:03 15 May 18
Casey from Grand Cru Digital is amazing! Her expert knowledge of SEO and GOOGLE is second to none! Casey helps you to grow your business online, whilst providing a personalised service you can trust! Thanks Casey for all your help! I have loved having you as my new online marketing specialist!