By now if you follow this blog or the GCD social media channels, then you’ll know how important it is for you to have a Google My Business listing. But did you know, you should be checking on this weekly and adding a new post?
Posting to your Google My Business listing is free and easy to do. Plus it benefits your online marketing strategy by:
Sharing new updates, events, products and offers with your audience right from the search result pages (let’s admit it, we’re lazy and we prefer information right in front of us rather than having to search for it)
Claiming you more real estate on the search result pages (which on a small mobile screen can mean a lot!)
Helping you drive more website and social media visitors
Encouraging people to ‘follow’ your business, which means they’ll see your updates in their Google discovery feeds
Depending on your business, your posts may get hundreds of views or just a handful. However, if you have a spare 5 minutes a week, is there any harm in giving them a go?
For my clients, I do this every week as I see the benefit in it. Plus I have seen real results of people clicking on a post and going on to convert (e.g. buy a product or contact the business).
Therefore today I want to share some of my hot tips on how to get a bit creative with your Google My Business posts. Like anything, it’s trial and error to see what type of content encourages your audience to take action the best.
But firstly let’s look into how to create a Google My Business post
You can add a post either via the Google My Business dashboard on your desktop computer or via the GMB app. Your posts will last 7 days (with the exception of event and offer posts which last until the event date/offer expiry date) as Google wants you to be regularly adding fresh new content.
Login to your dashboard
Click on ‘Posts on the lefthand side menu
Choose the type of post you’d like to add
Fill in all the options, preview and then publish.
Within the app, you just need to click the little ‘Post’ button in the bottom righthand corner and follow the steps.
Creative tip #1: Add emojis
Emojis have taken over the online world. With so many people being visual creatures, emojis are a great way to communicate your message and ideas easily. Plus they can add a bit of character to your plain text.
When you add emojis to your posts, they do show. So why not try a few out.
If you’re on your phone you can use the Google My Business app to easily post and add emojis. However, if you’re on a desktop you can copy and paste from websites like Emojipedia.
“Take a high-resolution photo reinforcing your message so your post stands out. Photos should be simple, direct, in-focus and well-lit, with bright, vibrant colors. Photos should have a minimum resolution of 400px wide by 300px tall, in JPG or PNG format.”
It’s just like posting to social media – your images should grab people’s attention. Whilst also reinforcing your caption.
Alongside posting images, you can also post videos. Videos must be:
Under 30 seconds long
One of the following formats: AVI, MP4, MOV, FLV, WMV, MPG, M4V, MKV, M2TS, and MTS.
Play around with adding images and videos to see what people respond to best.
Creative tip #3: Add buttons
It’s optional to add a button to your posts. However, in my opinion, why wouldn’t you? If you have a button there, then people can find out more if they want to. It’s not pushy or in your face, just useful.
You can also have a play around with the different button text:
Alongside the types of links, you add in. You can link to blog posts, webpages or any page on your website you’d like to draw attention to.
I would avoid linking to your homepage, as people can find that one easy enough.
Alongside drawing attention to your webpages, you may also want to link to your social media profiles. If you are running a social media contest, you may want to link directly to that for instance.
Creative tip #4: Add updates, events, offers and products
As I briefly mentioned above, you can add different types of posts. You can add a standard update, a post about an upcoming event or highlight specific products and offers. Each of these different post types will give you slightly different options.
For instance, for Google My Business event posts, you can add in the date and time of the event. And for product posts, you can add in prices. Not all post types will apply to all businesses, however, I encourage you to try out the ones which do.
How do you measure the visibility and success of your posts?
Tracking and analysing data!
Firstly, within the Google My Business dashboard and in the app, you can go to the Posts section and see how many views each of your posts get. You can also see the number of clicks – however, I have found that this data is not always accurate.
Which is why I add special UTM tracking URLs to all links to my website and my client’s websites on our Google My Business listings.
When you add a tracking URL you can then see in your Google Analytics account how many people click through to your website and what they do on your website.
To add this special UTM tracking URL, simply head to Google’s Campaign URL Builder tool. You then simply add your webpage URL in, and the parameters. These parameters help Google Analytics decide which reports to add the data to.
If you follow what I have done below, your Google My Business post traffic will be categorised into your organic traffic stats:
Hot tip: Ensure you keep the above parameters the same (with the exception of changing the campaign name) right down to the character case otherwise your data will be in different locations in Google Analytics.
In Google Analytics, you can head to the Acquisition section and see exactly how much traffic has come from your Google My Business listing. Then using the Behaviour and Conversion reports you can see what people looked at and if they interacted with your website.
So now you should be able to add regular weekly Google My Business posts which are engaging and creative, alongside being able to measure their impact. If this is the type of thing you’d prefer someone else to do for you, then let me know.
My monthly SEO retainers can most definitely include looking after your Google My Business listing too. For more information, contact me today.
Casey is an absolute delight to work with. We've seen incredible results across our SEO and Google Ads, and would definitely recommend Grand Cru Digital. Casey really goes over and above for her clients. Thank you, Casey!
GLOW AND GIFTS
01:29 05 Oct 20
Casey is amazing!!1 month of working with her and I know it's going to be a successful partnership with her looking after our SEO. The communication is second to none and she always has answers for my (many) questions.The results from our first month working together have made me so excited to continue working with her, but also excited for the future SEO achievements I know the website will (now) make.Thank you so much Casey! You're a gem!
04:41 05 Aug 20
As a small family run online business, we have worked alongside Casey for many years and cannot speak highly enough of the service that she provides. This lady and her skill set are the reason we can sleep easier at night, knowing that our online presence is in the hands of someone so professional and personable, who gives 100% to what she does and has the results to show for it!
18:36 24 Jun 20
Awesoma and educational posts, nice personality <3
12:52 17 Jun 20
Although I have not yet used Casey's expert services, she is my go-to for knowledge, advice and SEO tips. She not only is amazing at what she does, she really knows how to run a good business.
05:12 08 May 20
Casey has been looking after my SME business SEO for more than 4 years, and I could not be happier with her efforts. She has been instrumental in growing our business, which she has come to know very well. She is on target with her suggestions, thoughts and ideas for us to continue to grow our online presence and we could not operate in the digital age without her expertise. Having Casey work 'side by side' with my business, allows me the time to get on with the business without the day to day time and worry of SEO. As far as I am concerned, Casey is an absolute star!
08:25 12 Feb 20
Casey is just the best. She always goes above and beyond and has helped me more times than I can count. The results I've seen since we've in the past year can be directly attributed to her efforts. She's a rock star. Highly highly recommend.
23:34 02 Jan 20
Casey is AMAZING. She always goes above and beyond what is asked for, she is super friendly and efficient. She has helped me set up google ads/analytics for my business and actually helped make sense of it all (not an easy task).
04:09 23 Dec 19
Working with Casey from Grand Cru Digital has been fantastic in continuing to enhance my on-line presence. Casey is innovative, knowledgeable, enthusiastic and incredibly efficient !
04:12 06 Dec 19
I originally came into contact with Casey through her blog the Travelling Corkscrew. Casey has been a great supporter of our businesses and has over the last several month given me lots of complimentary snippets of information that have greatly helped us improve our business, web presence and social media content. Casey is also just a really, really nice person! Looking for useful & meaning information give her a follow! You won't regret it. Kind regards Karen Civello @MrMustangHire and @MsMu5tang
09:17 24 Nov 19
Casey is a lifesaver! She's helped me on a couple of occasions now where my SEO needed a little TLC - she's thorough, detailed and super smart, and she absolutely knows Google inside out. Plus she's also the nicest person you will ever work with! If you have a small business I would highly recommend Casey as your SEO and Google Ads manager!
Clare Wood Coach
04:03 18 Nov 19
Casey is absolutely fantastic! She is knowledgeable and very thorough in her approach and really goes above and beyond. And she does it in a really friendly manner! I highly recommend Grand Cru Digital
05:12 04 Nov 19
So very happy with Casey's services for SEO on our new webpage. Casey went above and beyond to deliver us with the right targets for our audience and worked seamlessly between our project manager and website teams. We highly recommend Grand Cru Digital for all your SEO needs.
05:00 18 Sep 19
Very happy with Grand Cru Digital, so refreshing dealing with someone like Casey who is constantly proactive and creative to benefit your on line presence.
01:51 08 Aug 19
Casey at Grand Cru Digital is amazing! Efficient, effective and also friendly. Everything is executed promptly, results are shown and explained, accurate timeframes are advised and all done in a professional and caring manner. Thank you.
10:48 05 Aug 19
Casey is awesome! She knows her stuff and is a dream to work with! Highly recommend her services!
04:23 18 Jun 19
I highly recommend working with Casey if you need assistance with SEO & Google Adword campaigns. She was great to work with and knows her stuff. We are already seeing terrific results with my businesses online presence and brand awareness and l look forward to seeing this grow. I have learnt alot about SEO & Analytics in my time working with Casey which will be hugely benefitial...Thank you Casey you are a star!
03:47 13 May 19
Oh my god this women is seriously amazing! Thank you Casey for being such a pleasure to work with. Casey knows exactly what she is doing and was very happy to explain to me as if she was explaining it to a 5 year old haha cause I was way out of my depth. I'm so glad I paid for a service that was able to take control, give me exactly what I wanted and take away the stress. The extra bonus is how lovely Casey is and always willing to go the extra mile. Thanks Casey x
10:50 22 Apr 19
Casey has been wonderful to work with. She held our hand every step of the way and gave us so much information to manage our Google listing. With her knowledge and support we have managed to increase our online presence in an new location that we have been targeting. We couldn't recommend Grand Cru Digital highly enough. Thanks Casey!
00:06 27 Oct 18
Casey was a dream to work with - really efficient, incredibly informative. Huge relief to deal with someone competent in this area. Highly recommend! Thanks Casey!
Budget Self Pack Containers Info
04:15 26 Oct 18
Casey at Grand Cru Digital is extremely knowledgeable and experienced in providing SEO and online marketing support. She is brilliant to work with - she responds quickly to all queries and always provides well thought out strategies and suggestions. We have seen a marked increase in traffic to our site since having Casey advising us and her services are excellent value for money. We would highly recommend her to anyone wanting to improve their online presence.
02:18 25 Oct 18
Grand Cru Digital is fantastic to work with. Casey is pro-active, results driven and always making valuable suggestions to improve leads and traffic to our business. An excellent company to work with.
Clarity Essential Wellness
07:08 29 Aug 18
I didn't even know SEO existed till I spoke with Casey. A friend passed her detail on to me. After talking for about a minute I knew this girl was onto it. Casey explained the ins and outs of what she does and why I needed it. Honestly I had no idea about half of what she was saying, haha, but trusted her instantly. And that was one of the best decisions I made. This girl has opened my eyes to the world of GOOGLE. Casey works so hard behind the scenes to make sure everything is spot on. I cant thank her enough. She has quickly become someone I respect wholeheartedly but more importantly a great friend. I cant wait to see what she has in store next
01:36 30 Jun 18
Casey is very generous with her knowledge, extremely helpful and her customer service is second to none! Highly recommend for small businesses who want a personalised approach.
06:23 04 Jun 18
I hit a big problem with the traffic on my website, and every SEO specialist I spoke with wanted to sell me a big support package, whilst I felt I had a fire I needed to put out first. Casey suggested an SEO audit, and uncovered so much useful information in such a short space of time, and got everything back on track. She knows her stuff and was brilliant to work with.
Cat Haven WA
06:15 31 May 18
Casey from Grand Cru is efficient and so helpful! She helped us optimize our website at Cat Haven and walked us through what everything meant and how to complete each stage, resulting in a highly optimized site. She was also able to help apply for our Google Adwords grant and apply the grant so we now have our site showing right at the top of Google search pages. Fantastic service, great result -so happy and highly recommend.
Renee Brown Brown
02:51 31 May 18
Casey is terrific at what she does, one quick audit, and we were ranking organically on first page ! No google ad spend (yet- we might do that later) we couldn’t be more pleased.We are ranking higher than some of the “big boys” in our market.Thanks Casey!
06:03 15 May 18
Casey from Grand Cru Digital is amazing! Her expert knowledge of SEO and GOOGLE is second to none! Casey helps you to grow your business online, whilst providing a personalised service you can trust! Thanks Casey for all your help! I have loved having you as my new online marketing specialist!