With blogging and social media comes the term ‘influencers’. They’re the digital world’s version of a celebrity. Yet a lot of the time they are much more reachable and relatable. For many businesses, influencer marketing is already part of their overall marketing strategy or they want to try it out. Today we delve into tips on how to work with online influencers and how influencers can boost your SEO efforts.
I was recently at a local small business breakfast here in Gippsland, and the topic of influencers came up. It was really interesting hearing what businesses owners wanted to know about working with influencers and the benefits.
Here at Grand Cru, I work with influencers on behalf of my clients. And for my blog, I am an influencer (more on the ‘micro-influencer’ side though!). See my about page for more info.
It’s great to be on both sides of the fence as I experience many influencer marketing pitches and relationships. I use this knowledge to better advise my clients on the best way to work with influencers for their brands.
Tips on working with influencers
Firstly, please be genuine people. It doesn’t take a genius to read through the lines of a ‘2-minute’ email from a business who hardly knows the influencer. Typically these type of businesses try to appear as the influencer’s #1 fan, but it looks quite the opposite.
Finding the right influencers for your business shouldn’t happen overnight. As a business owner, you need to do your research. Likewise, all influencers should carefully analyse whether a collaboration with a brand/business will be the right fit.
When a business collaborates with an influencer, they should complement one another. Businesses shouldn’t be convinced they should work with an influencer just because of their 100k social media following. And likewise, an influencer shouldn’t work with a business just because they might get a freebie out of it.
It’s like what I promote here at Grand Cru Digital. Yes, I want clients and cash flow. But it’s more important for me to partner with businesses who are like-minded and passionate about what they do. Like I am.
How do you find influencers that’ll boost your SEO?
Jump onto Google! Yep, it’s that easy. Do some serious Googling and see what you come across. If you’re looking for influencers who are going to help boost your SEO then they’ll have a website or blog. And one which is updated regularly and is relevant to your industry.
If you want to get a bit more serious about it, you can use specific online tools like BuzzSumo.
However, I have found good old Google and jumping on social media are good ways to come across influencers.
How do you work out if an influencer is a good fit for your brand?
Get to know them! Yes, I’m talking about stalking them online. The beauty of the internet is that you can get to know these people before you actually make contact.
I’d recommend that you:
Sign up for their e-newsletter
Follow their feed (I have all the blog feeds I follow filter through to my Feedly, so I can check it everything in the one location)
Follow them on social media
It sounds a bit creepy, but this is going to be the best way to get to know them. You’ll soon understand how they interact with their audience online, what they post about and you’ll get a really good feel for who they are.
During this ‘getting to know’ them phase, you may also start to work out if they work with other brands as an influencer and how they conduct themselves.
How to reach out to an influencer:
By this stage, if you think there’s an opportunity for your brand to work with an influencer, then it’ll be a great time to make contact. This might be by sending them an email, introducing yourself face-to-face at an event or sending them a PM (private message) via one of their social accounts.
However you approach them, just remember to:
Everyone loves a compliment but don’t make it cringeworthy
Spell their name/blog name correctly
Don’t use a template or copy and paste
Explain why you think a collaboration with your business is a good fit and worth their time/energy
If the influencer has never heard of your brand before, then to play your cards safe, it may be worth reaching out to simply say hi first. Introduce your company and what you do. Sometimes taking things slow may be of more benefit to your brand than rushing through the getting to know each other process. It’s just like dating really 😉
Don’t do this:
How will an influencer help boost your SEO?
Influencers are people online who have a readership or following of people that care about what they have to say. They can reach new audiences with their content which as a business or brand you might not be able to.
So other than the big elephant in the room called brand awareness, more specifically how can influencers help boost your SEO efforts?
They write about/mention you on their website or link to your website via social media posts
Whether you have an actual influencer marketing campaign in motion or you’re simply building that relationship and helping them to get to know your brand – if you’re awesome then there’s a very good chance they will mention you on their website. Any positive mention about your business is a good thing for SEO branding and then of course if they link to your website, that’ll be some more brownie points in Google’s eyes for you, not to mention the potential website traffic.
They produce awesome content
Bloggers and online influencers get their ‘influencer’ status because they know how to create content that people want to read and engage with. It takes time to create great content and also a lot of creativity to get your content out there and noticed. Which is why partnering with an influencer can greatly help your efforts. Content, after all, is one of the main pillars of a successful SEO strategy.
Pro tip: Instead of asking to be featured on an influencer’s blog, why not invite them to write a blog post or piece of content for your website? It’s a great way for the blogger’s writing to be featured on another publication online (good for their resume/to add to their accomplishments). Between sharing their work with your network and them also sharing the content – there’s plenty of pros for both parties in my opinion.
SEO is no longer only about keywords, it’s about building relationships online with your audience and people who can influence your target audience.
Sometimes to get your business in front of new eyes, it means collaborating with like-minded individuals who have a following/readership that would be interested in your product/service.
But just remember, when building online relationships with influencers, keep it genuine. Great online relationships take time and effort, just like a marriage.
Casey is an absolute delight to work with. We've seen incredible results across our SEO and Google Ads, and would definitely recommend Grand Cru Digital. Casey really goes over and above for her clients. Thank you, Casey!
GLOW AND GIFTS
01:29 05 Oct 20
Casey is amazing!!1 month of working with her and I know it's going to be a successful partnership with her looking after our SEO. The communication is second to none and she always has answers for my (many) questions.The results from our first month working together have made me so excited to continue working with her, but also excited for the future SEO achievements I know the website will (now) make.Thank you so much Casey! You're a gem!
04:41 05 Aug 20
As a small family run online business, we have worked alongside Casey for many years and cannot speak highly enough of the service that she provides. This lady and her skill set are the reason we can sleep easier at night, knowing that our online presence is in the hands of someone so professional and personable, who gives 100% to what she does and has the results to show for it!
18:36 24 Jun 20
Awesoma and educational posts, nice personality <3
12:52 17 Jun 20
Although I have not yet used Casey's expert services, she is my go-to for knowledge, advice and SEO tips. She not only is amazing at what she does, she really knows how to run a good business.
05:12 08 May 20
Casey has been looking after my SME business SEO for more than 4 years, and I could not be happier with her efforts. She has been instrumental in growing our business, which she has come to know very well. She is on target with her suggestions, thoughts and ideas for us to continue to grow our online presence and we could not operate in the digital age without her expertise. Having Casey work 'side by side' with my business, allows me the time to get on with the business without the day to day time and worry of SEO. As far as I am concerned, Casey is an absolute star!
08:25 12 Feb 20
Casey is just the best. She always goes above and beyond and has helped me more times than I can count. The results I've seen since we've in the past year can be directly attributed to her efforts. She's a rock star. Highly highly recommend.
23:34 02 Jan 20
Casey is AMAZING. She always goes above and beyond what is asked for, she is super friendly and efficient. She has helped me set up google ads/analytics for my business and actually helped make sense of it all (not an easy task).
04:09 23 Dec 19
Working with Casey from Grand Cru Digital has been fantastic in continuing to enhance my on-line presence. Casey is innovative, knowledgeable, enthusiastic and incredibly efficient !
04:12 06 Dec 19
I originally came into contact with Casey through her blog the Travelling Corkscrew. Casey has been a great supporter of our businesses and has over the last several month given me lots of complimentary snippets of information that have greatly helped us improve our business, web presence and social media content. Casey is also just a really, really nice person! Looking for useful & meaning information give her a follow! You won't regret it. Kind regards Karen Civello @MrMustangHire and @MsMu5tang
09:17 24 Nov 19
Casey is a lifesaver! She's helped me on a couple of occasions now where my SEO needed a little TLC - she's thorough, detailed and super smart, and she absolutely knows Google inside out. Plus she's also the nicest person you will ever work with! If you have a small business I would highly recommend Casey as your SEO and Google Ads manager!
Clare Wood Coach
04:03 18 Nov 19
Casey is absolutely fantastic! She is knowledgeable and very thorough in her approach and really goes above and beyond. And she does it in a really friendly manner! I highly recommend Grand Cru Digital
05:12 04 Nov 19
So very happy with Casey's services for SEO on our new webpage. Casey went above and beyond to deliver us with the right targets for our audience and worked seamlessly between our project manager and website teams. We highly recommend Grand Cru Digital for all your SEO needs.
05:00 18 Sep 19
Very happy with Grand Cru Digital, so refreshing dealing with someone like Casey who is constantly proactive and creative to benefit your on line presence.
01:51 08 Aug 19
Casey at Grand Cru Digital is amazing! Efficient, effective and also friendly. Everything is executed promptly, results are shown and explained, accurate timeframes are advised and all done in a professional and caring manner. Thank you.
10:48 05 Aug 19
Casey is awesome! She knows her stuff and is a dream to work with! Highly recommend her services!
04:23 18 Jun 19
I highly recommend working with Casey if you need assistance with SEO & Google Adword campaigns. She was great to work with and knows her stuff. We are already seeing terrific results with my businesses online presence and brand awareness and l look forward to seeing this grow. I have learnt alot about SEO & Analytics in my time working with Casey which will be hugely benefitial...Thank you Casey you are a star!
03:47 13 May 19
Oh my god this women is seriously amazing! Thank you Casey for being such a pleasure to work with. Casey knows exactly what she is doing and was very happy to explain to me as if she was explaining it to a 5 year old haha cause I was way out of my depth. I'm so glad I paid for a service that was able to take control, give me exactly what I wanted and take away the stress. The extra bonus is how lovely Casey is and always willing to go the extra mile. Thanks Casey x
10:50 22 Apr 19
Casey has been wonderful to work with. She held our hand every step of the way and gave us so much information to manage our Google listing. With her knowledge and support we have managed to increase our online presence in an new location that we have been targeting. We couldn't recommend Grand Cru Digital highly enough. Thanks Casey!
00:06 27 Oct 18
Casey was a dream to work with - really efficient, incredibly informative. Huge relief to deal with someone competent in this area. Highly recommend! Thanks Casey!
Budget Self Pack Containers Info
04:15 26 Oct 18
Casey at Grand Cru Digital is extremely knowledgeable and experienced in providing SEO and online marketing support. She is brilliant to work with - she responds quickly to all queries and always provides well thought out strategies and suggestions. We have seen a marked increase in traffic to our site since having Casey advising us and her services are excellent value for money. We would highly recommend her to anyone wanting to improve their online presence.
02:18 25 Oct 18
Grand Cru Digital is fantastic to work with. Casey is pro-active, results driven and always making valuable suggestions to improve leads and traffic to our business. An excellent company to work with.
Clarity Essential Wellness
07:08 29 Aug 18
I didn't even know SEO existed till I spoke with Casey. A friend passed her detail on to me. After talking for about a minute I knew this girl was onto it. Casey explained the ins and outs of what she does and why I needed it. Honestly I had no idea about half of what she was saying, haha, but trusted her instantly. And that was one of the best decisions I made. This girl has opened my eyes to the world of GOOGLE. Casey works so hard behind the scenes to make sure everything is spot on. I cant thank her enough. She has quickly become someone I respect wholeheartedly but more importantly a great friend. I cant wait to see what she has in store next
01:36 30 Jun 18
Casey is very generous with her knowledge, extremely helpful and her customer service is second to none! Highly recommend for small businesses who want a personalised approach.
06:23 04 Jun 18
I hit a big problem with the traffic on my website, and every SEO specialist I spoke with wanted to sell me a big support package, whilst I felt I had a fire I needed to put out first. Casey suggested an SEO audit, and uncovered so much useful information in such a short space of time, and got everything back on track. She knows her stuff and was brilliant to work with.
Cat Haven WA
06:15 31 May 18
Casey from Grand Cru is efficient and so helpful! She helped us optimize our website at Cat Haven and walked us through what everything meant and how to complete each stage, resulting in a highly optimized site. She was also able to help apply for our Google Adwords grant and apply the grant so we now have our site showing right at the top of Google search pages. Fantastic service, great result -so happy and highly recommend.
Renee Brown Brown
02:51 31 May 18
Casey is terrific at what she does, one quick audit, and we were ranking organically on first page ! No google ad spend (yet- we might do that later) we couldn’t be more pleased.We are ranking higher than some of the “big boys” in our market.Thanks Casey!
06:03 15 May 18
Casey from Grand Cru Digital is amazing! Her expert knowledge of SEO and GOOGLE is second to none! Casey helps you to grow your business online, whilst providing a personalised service you can trust! Thanks Casey for all your help! I have loved having you as my new online marketing specialist!