Case Study: Winning at Local SEO with Google My Business

Clarity Essential Wellness Sale Victoria - Local SEO Strategy

Clarity Essential Wellness is a local business in Sale, Victoria. Jacinta Chaffey owns and operates Clarity which offers organic and natural hairdressing services, colonic treatments and beauty services to people in the Gippsland area.

The Results

Tracking and reporting on your results is an essential part of any SEO or online marketing strategy.

Through the use of the Google My Business Insights and Google campaign URLs, we have been able to gather the below results in a 2 month period.

Google My Business Listing - Clarity Essential Wellness Sale Victoria

The Project

When I first met with Jacinta in June 2018 at her beautiful salon in Sale, Victoria I quickly noticed she had a unique point of difference.

At the time, her business was called Clarity Hair Design which was focused solely on organic hairdressing and organic colour system services.

Due to adding new services such as colonic treatments and beauty services to the Clarity line-up, she decided to re-brand the business.

For that reason, moving forward, Jacinta wanted to make sure her business could be found online for her current and new services. She knew that potential customers were searching on Google for what she offers. However, she just needed a way to get her website and her business in front of those people when they were searching.

Clarity has all the essential ingredients for online search marketing success: a great website, a unique point of difference and an awesome service – I tried and tested this just to be sure! It was just pulling all of this together and mixing it with some SEO knowledge.

What we have done from a local SEO point of view made a considerable impact on Clarity Essential Wellness’s online presence.

How we helped – Local SEO

Local SEO is about getting in front of searchers who are looking for local businesses.

For services like hairdressing, Google wants to show results which are close in proximity to where someone is searching from.

To help Jacinta get her business in front of these people we have spent time optimising her Google My Business listing and are continually working on this.

If you want to get the most out of your Google My Business listing, it needs regular TLC.

What GCD did for Clarity Essential Wellness:

  • We optimised Clarity Essential Wellness’s existing business listing by filling in all the business information and making sure it’s up to date alongside adding images, highlights and services to the listing
  • We added regular weekly Google Posts to the listing
  • We provided advice on how to obtain regular customer Google Reviews and the importance of responding to these reviews
  • We set up tracking to measure our results, this included Google Analytics, Google Tag Manager and using the Google Campaign URL Builder tool to create tracking URLs

This case study shows how much of an impact signing up and maintaining your free Google listing can make, especially for a local business. So what are you waiting for? Get on Google today and if you need some help doing it, then contact Grand Cru Digital today!