Case Study: Winning at Local SEO with Google My Business
Clarity Essential Wellness is a local business in Sale, Victoria. Jacinta Chaffey owns and operates Clarity which offers organic and natural hairdressing services, colonic treatments and beauty services to people in the Gippsland area.
From Jacinta at Clarity Essential Wellness:
I didn’t even know SEO existed till I spoke with Casey. A friend passed her detail on to me. After talking for about a minute I knew this girl was onto it. Casey explained the ins and outs of what she does and why I needed it. Honestly I had no idea about half of what she was saying, haha, but trusted her instantly. And that was one of the best decisions I made. This girl has opened my eyes to the world of GOOGLE. Casey works so hard behind the scenes to make sure everything is spot on. I cant thank her enough. She has quickly become someone I respect wholeheartedly but more importantly a great friend. I cant wait to see what she has in store next.
The Results
Tracking and reporting on your results is an essential part of any SEO or online marketing strategy.
Through the use of the Google My Business Insights and Google campaign URLs, we have been able to gather the below results in a 2 month period.
The Project
When I first met with Jacinta in June 2018 at her beautiful salon in Sale, Victoria I quickly noticed she had a unique point of difference.
At the time, her business was called Clarity Hair Design which was focused solely on organic hairdressing and organic colour system services.
Due to adding new services such as colonic treatments and beauty services to the Clarity line-up, she decided to re-brand the business.
For that reason, moving forward, Jacinta wanted to make sure her business could be found online for her current and new services. She knew that potential customers were searching on Google for what she offers. However, she just needed a way to get her website and her business in front of those people when they were searching.
Clarity has all the essential ingredients for online search marketing success: a great website, a unique point of difference and an awesome service – I tried and tested this just to be sure! It was just pulling all of this together and mixing it with some SEO knowledge.
What we have done from a local SEO point of view made a considerable impact on Clarity Essential Wellness’s online presence.
How we helped – Local SEO
Local SEO is about getting in front of searchers who are looking for local businesses.
For services like hairdressing, Google wants to show results which are close in proximity to where someone is searching from.
To help Jacinta get her business in front of these people we have spent time optimising her Google My Business listing and are continually working on this.
If you want to get the most out of your Google My Business listing, it needs regular TLC.
What GCD did for Clarity Essential Wellness:
This case study shows how much of an impact signing up and maintaining your free Google listing can make, especially for a local business. So what are you waiting for? Get on Google today and if you need some help doing it, then contact Grand Cru Digital today!
