Case Study: How We Scaled Website Traffic for WA Potatoes’ “The Good Carb” with SEO & Google Ads

The Good Carb Website on different devices

WA Potatoes is the official organisation representing potato growers across Western Australia. To help advocate for the industry and connect directly with consumers, they created a dedicated brand and website: The Good Carb. It is packed with delicious potato recipes, nutritional facts, sustainability information, and budget-saving tips designed to inspire more Australians to put local spuds on their plates.

Visit The Good Carb

From Georgia – Senior Project Manager for WA Potatoes

Casey is a dream to work with and her knowledge is exceptional. I would recommend Grand Cru Digital to anyone looking to supercharge their website performance.

The results

Tracking and reporting on your results is an essential part of any SEO, Google Ads and digital marketing strategy. Here at GCD we put together monthly reports for all our clients detailing what has been done, the results and what we plan to do the next month based on the results. Plus we include super easy to digest videos for those clients who prefer to listen than read. 😉

We started working with WA Potatoes in July 2023 – the below stats are based on data for 2025 vs. 2024.

36% Increase in Total Users to the Website

Across both Google Organic and CPC (ads) combined, we successfully brought over 10,000 more unique individuals to the site to learn about WA potatoes and browse recipes.

45k Google Ads Clicks

Our paid campaigns in 2025 accumulated 1.2 million impressions and 44,864 clicks from highly targeted West Australian traffic with only a $500 ad spend per month. This traffic had some of the highest engagement rates and time spent on site.

30% More Organic Search Traffic

Proving the long-term value of our SEO foundations, organic search sessions grew by over 30%, driving 12,836 highly engaged sessions in 2025. Even with the emergence of AI search in 2025, organic search traffic continues to grow year on year.

Google Drives Nearly 70% of All Website Traffic

Thanks to our combined SEO and Google Ads strategy, 69.4% of all visitors to The Good Carb in 2025 were acquired directly through Google, establishing it as the ultimate growth engine for the brand.

The brief

WA Potatoes came to us with this:

“We are looking to really maximise the content we have on the thegoodcarb.com.au website to encourage people in WA to eat more fresh potatoes. We have invested a lot into recipes and information, and I think we could be performing much better with SEO optimisation and on Google”.

The purpose of The Good Carb website is to re-educate the public and shake off the negative stigma surrounding carbohydrates. By showcasing that WA potatoes are good to eat, good for your body, good for the planet, and good for your budget, the website acts as a vibrant consumer hub. It is packed with delicious potato recipes, nutritional facts, sustainability information, and budget-saving tips designed to inspire more Australians to put local spuds on their plates.

Our approach

Our first step was to ensure the website was as SEO-friendly as possible, establishing it as a continuous tool to attract organic and AI-driven search traffic.

A key objective for The Good Carb was to connect specifically with audiences in Perth and Western Australia. While SEO is crucial for this, competing organically for recipe keywords means going up against massive, high-authority websites like taste.com.au.

Therefore, we recommended a dual SEO and Google Ads strategy. This allowed us to complement our long-term organic work with targeted ads shown exclusively to users in WA.

We proposed a highly efficient campaign structure: 5 hours of agency management and a $500 click budget per month. While there were many long-term goals for WA Potatoes, we knew that a focused, consistent approach of 5 hours a month would keep the project budget-friendly while still delivering measurable, month-over-month progress.

How we increased website traffic substantially with SEO & Google Ads:

Before we touched anything on the website we reviewed the set up of their Google Analytics account and ensured everything was tracking consistently and conversion tracking was set up (form fills, video views, print recipes, file downloads, etc) – during this process we realised the GA4 tag was pulling data from the UA tag and recommended we set everything up properly using Google Tag Manager.
We conducted an SEO audit where we highlighted the importance of things like Recipe Schema Markup, optimising images, optimising metadata and search result snippets, content gaps, URL and site structure improvements, creating an HTML sitemap and other UX friendly strategies.
We set up Google Ads campaigns, created ad copy and ad assets alongside integrating the account with GA4, YouTube and conversion tracking set up. We found that Performance Max campaigns were a great way to use a $500 monthly budget to capitalise on brand awareness via all Google’s channels (search, display, YouTube, discover, Gmail).
Monthly reporting, weekly ad health checks and optimisations and implementing ongoing SEO best practices every month has helped The Good Carb website continue to grow month by month. Over the last 12 months we have also combined AI reporting and optimising to help increase the likelihood of the website showing up in AI results.

If you are intrigued to learn how SEO and/or Google Ads can help your business, get in contact with Grand Cru Digital today!