What search marketing service is right for you and your business?
Each and every business is different. If you're not sure what you need or want, let us help you. But firstly, you need to know what you want from the website and what your business goals are.
As a quick rundown:
What is SEO?
|•||It's a long-term growth strategy|
|•||It's organic (i.e. you're not paying every time someone clicks through to your website like Google AdWords)|
|•||You will typically begin to see results around 4-6 months|
|•||Optimisation and content done now can continue to benefit you in years to come|
What is Google AdWords:
|•||Short-term growth strategy (unless return-on-investment is high)|
|•||It's paid - you pay every time someone clicks or interacts with your ad|
|•||If set-up and managed right, you'll see results sooner rather than later|
|•||Once its switched off, you'll gain no further benefit from it (other than the equity brought in during the time the ads were live)|
With both strategies, it's integral you stay up to date with the latest Google best practises. The digital world is very fast moving so you need to partner with a digital partner who is proactive and adaptable. We can be that trusted partner you're looking for.
What is a content strategy?
A content strategy is a plan for the creation of engaging and inspiring content that will attract a specific target audience online. But not just that, once you have a piece of valuable content you need to distribute and amplify/promote it to ensure it gets noticed in amongst all the already great content out there on the world wide web.
Why do you need more content on your website?
The more top-quality touch-points your business has online, the more of a chance your customers can find you. Alongside this, it also shows Google that you're providing value to the internet by answering searchers' queries. Thus, in time, Google will give you the kudos you deserve (aka website traffic which hopefully leads to sales/enquiries for your products/services).