Understanding who you are as a business and the type of customers you are trying to attract is the foundation to putting together an effective website content strategy for your business.
Our content strategies focus on your website's blog or news section content.
We will plan out 1 piece of content for you to do each month for the next 12 months and also how to amplify the content, so it has the widest reach possible.
The plan will cover suggested headlines, a topic outline, keywords to use and more.
The content plan will be in a document that you can reuse in the future - it's all yours!
If you sign up for our Grand Cru SEO, please note this is all included in our package, alongside all your technical SEO work.
When putting together a 12-month blog content marketing strategy, we want to ensure we understand your industry.
We will look at what types of content are currently being published in your industry and where there are opportunities for you to stand out above the rest.
Keyword Research, Selection & Competitor Analysis
Once we know who you are, understand your industry and know who your customers are we can do our keyword research.
We will be looking for keyword themes which are relevant to your industry. These keyword themes will then help us craft our content ideas and topics.
Once we have an idea of these topics we will research what the competing content pieces are and how we can find a unique angle, make yours better and ensure your current/potential customers will enjoy it.
Content Planning and Marketing Strategy
Once we have our ideas, we will put these into a 12-month content plan for you. This will include topics, suggested headlines, points to cover in the piece and also how to amplify (market/promote) the content online.
If you need help actioning your blog content plan, feel free to ask us for a quote and we can help you.
A blog post is normally housed in a 'blog' or 'news' section on a website. Each blog post should have its own URL (web address) and be 1,000 words or more for the utmost SEO benefit. The content should be written for humans first and optimised for Google second.
Why do I need a blog on my website?
There are so many reasons! To name a few: more website visitors via Google (more web pages = more touch points), content to share on social media, it humanises your brand (you're not just about money) and it encourages natural inbound links (important for SEO).
What do I write about on my website's blog?
Knowing what to write about and having the time and skills to create high quality content is a struggle for many small business owners. Our tip is to find a good writer and then listen to questions customers are asking and craft topics around those questions. And don't forget keyword research!
Can I use content I have published elsewhere?
What we call 'duplicate content' is a big no-no in the SEO world. If the content is published somewhere else, why would Google want to show the same content twice? Your content strategy needs to be all about creating unique content that is better than anything else out there.