Cat Haven is Western Australia's premier cat welfare organisation. It is an open admission cat shelter which will never turn away a cat, no matter how old or sick. Being a not-for-profit organisation means they rely heavily on donations to keep all the cats fed and healthy while finding them a fur-ever home. Over 8,000 cats are surrended to Cat Haven every year.
"Casey from Grand Cru is efficient and so helpful! She helped us optimize our website at Cat Haven and walked us through what everything meant and how to complete each stage, resulting in a highly optimized site. She was also able to help apply for our Google Adwords grant and apply the grant so we now have our site showing right at the top of Google search pages. Fantastic service, great result -so happy and highly recommend."
I am a self-confessed crazy cat lady. I think my About page kind of gives that away. We adopted our 2 fur babies 5 years ago, however, giving a home to only 2 rescue cats has never been enough for me. While living in Perth, I became a huge advocate of the work Cat Haven is doing to give every cat a chance to find a loving home and I wanted to help as much as I could.
When I branched out on my own to start Grand Cru Digital, knowing I'd have some extra time up my sleeve whilst I build up a portfolio of clients, I really wanted to put my time to good use.
Therefore I reached out to the team at Cat Haven to offer them my Premier Cru SEO package, pro bono. Alongside investigating whether we could acquire a Google Ad Grant (aka free Google advertising) for Cat Haven.
Then team at Cat Haven were super excited that I approached them, claiming that it was something they have wanted but have never had the funds to do it.
How we helped - SEO
The aim of the project was to provide Cat Haven with SEO recommendations they could action to optimise the website. These recommendations would help get more visitors to the website who will adopt, donate, foster and support Cat Haven. Alongside improving the usability of the website and how Cat Haven looks on the search result pages.
What GCD did for Cat Haven:
Asked Cat Haven to fill in our full briefing document so that I fully understood the business and their goals.
Conducted thorough keyword research for the key pages on the website to find out exactly what terms people are searching for to find organisations like Cat Haven.
Reviewed the above key pages and provide optimisations for these pages
Provided step-by-step advice for Cat Haven to conduct their own keyword research and optimise all other pages and any new pages added to the website in the future
Conducted a full technical SEO audit detailing from high to low priority items which they/their web developer can action to help the website perform better and meet Google's mission statement: “Google's mission is to organize the world's information and make it universally accessible and useful.”
It was really important for me to clearly explain my recommendations and why they are important so that Cat Haven can continue to optimise their website on an ongoing basis.
It was a brilliant project to work on and the GCD Meow-keting Manager, Fizzy and Cat-mmunications Office, Crackle thoroughly approved!
How we helped - Google Ad Grant
While we were working on the SEO project we also looked into Google Ad Grants. If you're an eligible non-profit organisation, Google will provide you with $10,000 of free Google AdWords advertising per month. It's an amazing opportunity for charities like Cat Haven to help drive more donations and support for their cause.
The thought of being able to acquire Cat Haven $10,000 per month of free online advertising made my heart swell. I have never had the opportunity to apply and go through the process of setting up a Google Ad Grant, so from a career development perspective, I was very excited.
And that was it! I submitted the application on a Monday afternoon and by Tuesday afternoon the account was up and running! I'm not going to lie, there were some happy tears when I found this out.
In terms of ongoing maintenance, I will be optimising the campaigns and ads based on performance weekly to ensure the account stays within Google's ad grant guidelines and Cat Haven remains eligible for $10,000 every month.
Casey is AMAZING. She always goes above and beyond what is asked for, she is super friendly and efficient. She has helped me set up google ads/analytics for my business and actually helped make sense of it all (not an easy task).
04:09 23 Dec 19
Working with Casey from Grand Cru Digital has been fantastic in continuing to enhance my on-line presence. Casey is innovative, knowledgeable, enthusiastic and incredibly efficient !
04:12 06 Dec 19
I originally came into contact with Casey through her blog the Travelling Corkscrew. Casey has been a great supporter of our businesses and has over the last several month given me lots of complimentary snippets of information that have greatly helped us improve our business, web presence and social media content. Casey is also just a really, really nice person! Looking for useful & meaning information give her a follow! You won't regret it. Kind regards Karen Civello @MrMustangHire and @MsMu5tang
09:17 24 Nov 19
Casey is a lifesaver! She's helped me on a couple of occasions now where my SEO needed a little TLC - she's thorough, detailed and super smart, and she absolutely knows Google inside out. Plus she's also the nicest person you will ever work with! If you have a small business I would highly recommend Casey as your SEO and Google Ads manager!
Clare Wood Coach
04:03 18 Nov 19
Casey is absolutely fantastic! She is knowledgeable and very thorough in her approach and really goes above and beyond. And she does it in a really friendly manner! I highly recommend Grand Cru Digital
05:12 04 Nov 19
So very happy with Casey's services for SEO on our new webpage. Casey went above and beyond to deliver us with the right targets for our audience and worked seamlessly between our project manager and website teams. We highly recommend Grand Cru Digital for all your SEO needs.
05:00 18 Sep 19
Very happy with Grand Cru Digital, so refreshing dealing with someone like Casey who is constantly proactive and creative to benefit your on line presence.
01:51 08 Aug 19
Casey at Grand Cru Digital is amazing! Efficient, effective and also friendly. Everything is executed promptly, results are shown and explained, accurate timeframes are advised and all done in a professional and caring manner. Thank you.
10:48 05 Aug 19
Casey is awesome! She knows her stuff and is a dream to work with! Highly recommend her services!
04:23 18 Jun 19
I highly recommend working with Casey if you need assistance with SEO & Google Adword campaigns. She was great to work with and knows her stuff. We are already seeing terrific results with my businesses online presence and brand awareness and l look forward to seeing this grow. I have learnt alot about SEO & Analytics in my time working with Casey which will be hugely benefitial...Thank you Casey you are a star!
03:47 13 May 19
Oh my god this women is seriously amazing! Thank you Casey for being such a pleasure to work with. Casey knows exactly what she is doing and was very happy to explain to me as if she was explaining it to a 5 year old haha cause I was way out of my depth. I'm so glad I paid for a service that was able to take control, give me exactly what I wanted and take away the stress. The extra bonus is how lovely Casey is and always willing to go the extra mile. Thanks Casey x
10:50 22 Apr 19
Casey has been wonderful to work with. She held our hand every step of the way and gave us so much information to manage our Google listing. With her knowledge and support we have managed to increase our online presence in an new location that we have been targeting. We couldn't recommend Grand Cru Digital highly enough. Thanks Casey!
00:06 27 Oct 18
Casey was a dream to work with - really efficient, incredibly informative. Huge relief to deal with someone competent in this area. Highly recommend! Thanks Casey!
Budget Self Pack Containers Info
04:15 26 Oct 18
Casey at Grand Cru Digital is extremely knowledgeable and experienced in providing SEO and online marketing support. She is brilliant to work with - she responds quickly to all queries and always provides well thought out strategies and suggestions. We have seen a marked increase in traffic to our site since having Casey advising us and her services are excellent value for money. We would highly recommend her to anyone wanting to improve their online presence.
02:18 25 Oct 18
Grand Cru Digital is fantastic to work with. Casey is pro-active, results driven and always making valuable suggestions to improve leads and traffic to our business. An excellent company to work with.
Clarity Essential Wellness
07:08 29 Aug 18
I didn't even know SEO existed till I spoke with Casey. A friend passed her detail on to me. After talking for about a minute I knew this girl was onto it. Casey explained the ins and outs of what she does and why I needed it. Honestly I had no idea about half of what she was saying, haha, but trusted her instantly. And that was one of the best decisions I made. This girl has opened my eyes to the world of GOOGLE. Casey works so hard behind the scenes to make sure everything is spot on. I cant thank her enough. She has quickly become someone I respect wholeheartedly but more importantly a great friend. I cant wait to see what she has in store next
01:36 30 Jun 18
Casey is very generous with her knowledge, extremely helpful and her customer service is second to none! Highly recommend for small businesses who want a personalised approach.
06:23 04 Jun 18
I hit a big problem with the traffic on my website, and every SEO specialist I spoke with wanted to sell me a big support package, whilst I felt I had a fire I needed to put out first. Casey suggested an SEO audit, and uncovered so much useful information in such a short space of time, and got everything back on track. She knows her stuff and was brilliant to work with.
Cat Haven WA
06:15 31 May 18
Casey from Grand Cru is efficient and so helpful! She helped us optimize our website at Cat Haven and walked us through what everything meant and how to complete each stage, resulting in a highly optimized site. She was also able to help apply for our Google Adwords grant and apply the grant so we now have our site showing right at the top of Google search pages. Fantastic service, great result -so happy and highly recommend.
Renee Brown Brown
02:51 31 May 18
Casey is terrific at what she does, one quick audit, and we were ranking organically on first page ! No google ad spend (yet- we might do that later) we couldn’t be more pleased. We are ranking higher than some of the “big boys” in our market. Thanks Casey!
06:03 15 May 18
Casey from Grand Cru Digital is amazing! Her expert knowledge of SEO and GOOGLE is second to none! Casey helps you to grow your business online, whilst providing a personalised service you can trust! Thanks Casey for all your help! I have loved having you as my new online marketing specialist!